The Colours of Love
Look beyond diamonds and lend colour to the love of your life with DeGem’s Infinity® Precious Collection
DeGem adds a dash of colour to the traditional take on wedding promises with its exciting collection
As the saying ‘to each their own’ goes, no love story is the same, and neither is the symbolism behind each love story. Like a love song, mascots or pet names, they are unique to each couple. That being said, why would their ring of promise be any different? No doubt the diamond ring has been the epitome of engagement and wedding rings, but conventions have been steadily pushed ever since the Duchess of Cambridge, Kate Middleton, wore her engagement ring—a blue sapphire, previously owned by Princess Diana —out in public and caught the attention of
women far and wide. Since then, there has been an influx of demand for coloured gems which reflect the wearer’s inclinations and personality. Enter DeGem, who rose to the occasion with their Infinity® Precious collection, allowing for brides- and grooms-to-be to express their colourful feelings of romance through rare sapphires, rubies and emeralds set in modern designs. The level of personalisation reflects its wearer’s style in the most intimate way possible, therefore making it extra special for the modern bride. Plus, just imagine what a striking yet perfect picture it would paint to have a bold wash of colour set against the traditional pure white dress on your big day!
THE RUBY
The colour red has always been synonymous with passion, fire, courage, romance and love. Next to diamonds, rubies are valuable and sought-after stones. After all, it is known as the King of Gemstones, or ‘ratnaraj’ in Sanskrit, and was considered as the preferred jewel for weddings. It is also a symbol of good fortune and strong emotions, and is perfect to be worn on a red-letter day.
THE SAPPHIRE
Sapphires have been popular among the wealthy, and most notably, royal families. Take for example, the aforementioned Kate Middleton’s engagement ring—a Ceylon sapphire piece. What makes sapphire special is that it is not limited to only one colour (the prevalent blue hue), it also comes in blushing pink and sweet violet. These beautiful, captivating shades are highly durable and scratch-resistant, making it fit for an everlasting promise of love.
THE EMERALD
The term ‘green with envy’ had to come from somewhere. Only such a majestic and rare colour would inspire such a notion. And where the emerald is, there shall be envy for its mesmerising shade. Known as the gem of spring, it is also a symbol of balance, harmony and growth.
ABOUT DEGEM
As one of the region’s most established and luxury premier jewellery specialists, DeGem is the sole distributor of world-class brands such as The Lazare Diamond®, Victor Mayer®, Forevermark™ and Soleluna®, aside from its own Infinity® series of engagement rings and wedding bands. They also offer one of the widest range of Gemological Institute of America (GIA) certified diamonds and the most illustrious and comprehensive collection of internationally certified coloured gemstones in Malaysia. DeGem is also the first and only Malaysian jeweller to be selected as a ‘Retail Brand of the Year’ honouree at the regional JNA Awards in 2016. Its boutiques are located in Bangsar, Kuala Lumpur; Ampang, One Utama, Pavilion KL and The Gardens MidValley.
Coloured stones allow both your ring and personality to shine through—as opposed to the traditional diamond setting that many are familiar with