Stepping In

GEOX LAUNCHES ITS PREMIER FLAGSHIP STORE

Geox proudly launched its first flagship store and the brand’s latest ‘X store concept’ in Asia, at Pavilion KL. This new concept showcases the label’s essence, with roughly finished exteriors, which work as an effective counterpoint to the store’s technological interior, and its wide entrance doors with circular cut-outs that allude to the holes on Geox soles. The opening was emceed by Ryan Matjerai, then a speech by Mauro Malta, Geox’s Asia Pacific senior vice president was followed by the ribboncutting ceremony. Among guests were celebrities Carmen Soo and Azrel Ismail.

Vivien Ooi, Sophie Yip and Moon Ong Eddie Chong Carmen Soo andada Hung Isaac Ong Geox also released its new spring/summer 2017 collections at the launch, and had models showcase the fresh apparel and nifty shoes

Stanley Chong Ngan Min and Mauro Malta

Azrel Ismail and Lim Tai Meng