GAGA FOR TIFFANY
Bold and beautiful are words to get behind as New York jewellery powerhouse Tiffany & Co debuts its s new line along with the unveiling of its latest megastar representative
The world’s chicest women have chosen Tiffany as a powerful expression of who they are, according to Tiffany & Co’s chief brand officer, Caroline Naggiar, who also added, “This campaign celebrates Tiffany’s rich legacy and the modernity of Tiffany style. Lady Gaga, and her originality, creativity and courage, reflects the spirit of this collection.” The new range embodies the strength and spirit of the modern woman fused with the essence of New York. This cross between urban and elegant makes it as strong as the woman who wears it. “In New York, you’re born knowing that Tiffany is the best and that it is where the magic happens. The brand is definitive and iconic, yet continues to push and evolve with the times,” said Gaga. “To me, Tiffany represents timeless American jewellery.” Inspired by a unisex bracelet from 1971 in the Tiffany archives, Tiffany Hardwear’s bold 18k gold and sterling silver pieces are an encapsulation of urbanity and elegance, especially with how industrial they look. Its detachable lock and ball makes the necklace perfect when it comes to versatility in styling. Other stunning and noteworthy pieces such as the triple drop earrings with unique bolt backing are easy and chic additions to leather jackets or couture gowns, perfect for the no-frills woman.