Glitter That Fits Her
As we celebrate the 10th anniversary of Dato’ Seri Dr Farah Khan’s namesake label, she shares on the brand, and the process of owning a glamorous gown from Farah Khan Couture, writes Rachel Ng
There’s something about beaded pieces that exude an aura of luxury. Paired with sumptuous materials like silk, velvet and tulle all combined under the supervision of a keen eye and master craftsmanship, it’s a work of wearable art. And the devil’s in the details, so that must explain why Dato’ Seri Farah Khan’s eponymous label has evolved to create smoking hot couture a decade after its birth. One could liken Farah Khan’s gowns to modern-day armour for women, and it’s not surprising too, considering the founder of the brand is a warrior woman in every sense. Championing the welfare of several charities (children’s causes are especially dear to her) and juggling a busy corporate life, Dato’ Seri Farah Khan is a real-life wonder woman.
From being founder and president of The Melium Group, which has distribution rights to more than 100 fashion and lifestyle labels, including several food and beverage businesses and even real estate projects, Dato’ Seri Farah Khan already has plenty on her plate, yet she finds the time to dedicate to her namesake fashion label, overseeing all design and brand building exercises as its creative director. Her success shines through her elegant beaded pieces retailing in more than 70 cities, showcasing on runways such as Paris Fashion Week and not too long ago, she was chosen to put her deft touches in redesigning the Malaysia Airlines’ iconic kebaya uniform. The label carries not only couture but readyto-wear pieces as well. The versatility and comfort of the designer’s outfits draw in clients like a magnet. Some of Farah Khan’s creations have been spotted on women like Gigi Hadid, Paris Hilton, Kimora Lee Simmons, Sarah Hyland, Nina Dobrev, Ashley Tisdale, Vanessa Hudgens, Rashida Jones, Anna Kournikova and Rose Mcgowan, to name some, proving that it caters to a variety of body types and looks, because beauty and elegance is universal.