One For All of Time

Across cul­tures and dif­fer­ent stages, suc­cess has of­ten been syn­ony­mous with own­ing a Rolex. Lily Ong ex­am­ines this per­cep­tion based on five ex­am­ples

Malaysia Tatler - - CONTENTS -

Own­ing a Rolex means so much more than merely pos­ing as a valu­able time­piece—it is also a sym­bol of suc­cess

Rolex has been an iconic time­piece for men and women since the early 1900s. In 1905, Hans Wils­dorf founded a com­pany in Lon­don specialising in the dis­tri­bu­tion of time­pieces. He named it Rolex, choos­ing a mem­o­rable and catchy name that would tran­scend lan­guage bar­ri­ers and bound­aries. He was ob­sessed with cre­at­ing watches that are pre­cise and wear­able on the wrist at the same time. To do that, Rolex first con­cen­trated on the qual­ity of the move­ments. This re­lent­less quest for chrono­met­ric pre­ci­sion rapidly led to suc­cess. In 1910, a Rolex watch was the first wrist­watch in the world to re­ceive the Swiss certificate of chrono­met­ric pre­ci­sion, granted by the Of­fi­cial Watch Rat­ing Cen­tre in Bi­enne. Four years later, in 1914, Kew Ob­ser­va­tory in Great Bri­tain awarded a Rolex wrist­watch the class ‘A’ pre­ci­sion certificate, a dis­tinc­tion re­served ex­clu­sively for ma­rine chronome­ters at that point in time. Since then, the Rolex wrist­watch has fo­cused on pre­ci­sion. This in­no­va­tive spirit endures un­til to­day—al­most 112 years later. Read on to dis­cover five rea­sons why Rolex watches are de­sir­able and cov­eted among buy­ers and col­lec­tors, till to­day.

THE ROLEX WAY Paul New­man wears his Rolex Day­tona so of­ten that the dial he sports is known as the ‘Paul New­man’ dial

TIME­LESS IN DE­SIGN Even with the pass­ing of time, Rolex watches never go out of style, like this Oys­ter ver­sion, created in 1926

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