NADIA HASBI

Malaysia Tatler - - STYLE -

Fit Rebel had to be spe­cial. What would make the brand stand out? What would take ev­ery­one’s breath away? I mulled over this for the long­est time. Weeks. Two months, al­most! There was no doubt that I wanted to cre­ate a line of ar­rest­ing leg­gings, since that’s what I nat­u­rally grav­i­tate towards. So I be­gan break­ing things down. What is beau­ti­ful? I pon­dered. Art is beau­ti­ful, whis­pered a voice from within. When I fi­nally got my an­swer, it was al­most as if the skies had cleared and a ray of light had shone down on me. Batik—a tra­di­tional Malaysian art form ap­plied towards the beau­ti­fi­ca­tion of fab­rics! Pop­u­lar among both the young and the old in Malaysia, it also boasts of in­ter­na­tional ap­peal. Serv­ing many dif­fer­ent pur­poses from home decor to ac­ces­sories, batik is ver­sa­tile enough to work on mod­ern ac­tive leg­gings… and re­sulted in some­thing mag­i­cal. The line is my way of con­tribut­ing to my coun­try. All prints on the Seni by Fit Rebel col­lec­tion are hand-drawn and painted by Malaysian tra­di­tional ar­ti­sans. The re­cep­tion has been mind-blow­ing; I am get­ting or­ders from as close by as Aus­tralia to as far away as Italy with min­i­mal ad­ver­tis­ing, save for Instagram as my main chan­nel. Re­search has re­vealed that wear­ing fun and at­trac­tive ac­tive ap­parel adds on to the fun of a work­out. As such, we strive to cre­ate the world’s most beau­ti­ful ac­tive leg­gings to in­spire women to lead more ac­tive life­styles. Leg­gings so ar­rest­ing that you can’t wait to ‘Train fiercely and sweat beau­ti­fully.’ As a cor­po­rate en­gage­ment man­ager with WWF Malaysia, my role is to ed­u­cate and en­cour­age com­pa­nies to adopt sus­tain­able busi­ness prac­tices within their or­gan­i­sa­tions. Both Fit Rebel and WWF fill me with a deep sense of sat­is­fac­tion as I truly feel like I am mak­ing a pos­i­tive im­pact within my com­mu­ni­ties. Noth­ing is ever as easy or as dif­fi­cult as it seems. It’s just a mat­ter of how badly you re­ally want it. I had com­mit­ted my­self to an idea and gone full speed ahead.

This is my way of bring­ing the sexy‘ back’ to batik.

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.