ZAIDA IBRAHIM

ON EN­RICH­ING LIFE WITH PRE­CIOUS VAL­UES AND EX­PE­RI­ENCES

Malaysia Tatler - - FACES -

There is a lu­mi­nos­ity to Zaida Ibrahim’s beauty that em­anates from within, a halo-like qual­ity that en­hances her ex­otic look. A former global cor­po­rate banker by pro­fes­sion, Zaida is presently the founder and cre­ative direc­tor of Cu­rated Co, a niche on­line re­tail­ing plat­form. This stylish fash­ion­ista also wields in­flu­ence in her so­cial me­dia plat­form, where she in­spires her 34,000 fol­low­ers with snap­shots of her life as a busi­ness­woman, wife and mother. Zaida has gone through many ups and downs in her jour­ney as an en­tre­pre­neur. “Start­ing out on my own has taught me so much: how to ne­go­ti­ate in busi­ness, how to man­age peo­ple in dif­fer­ent lines of work and how to make more strate­gic de­ci­sions. Over rough­ing things out, I also learnt, what I loved to do was mar­ket­ing and brand­ing— so I have cul­ti­vated that into a busi­ness as well,” she says with a smile. Moth­er­hood has also en­riched her life, as Zaida shares that her eight-year-old son Adam Arif has taught her the im­por­tance of em­pa­thy. “I have learnt how to put my­self in Adam’s shoes when I talk to him. In turn that has helped me deal with oth­ers as well, in busi­ness, so we can find a win­win so­lu­tion,” she ex­pressed. While her busi­ness and fam­ily du­ties keep her oc­cu­pied, Zaida be­lieves it is im­por­tant for a woman to have time for her­self. Once a week, she would carve time in her sched­ule to do some­thing on her own, be it hav­ing lunch at a place she likes or just catch­ing up with her sis­ters or girl­friends. “I feel guilty some­times, but it is im­por­tant for me to cen­tre my­self, so I can take bet­ter care of my fam­ily,” she re­veals. Another favourite me-time in­dul­gence for Zaida is when she is at­tend­ing to her daily skin­care rou­tine—and she ab­so­lutely swears by the Lancôme Ab­solue Pre­cious Cells range. “I re­ally do see the dif­fer­ence af­ter us­ing the prod­ucts. I don’t get much break­outs and I know my skin is well-mois­turised and main­tained. I don’t even need to re-ap­ply day or night creams more than once af­ter I wash my face, be­cause my skin feels so mois­turised af­ter I ap­ply the prod­ucts,” shares the tall, tanned beauty, adding that her con­fi­dence has nat­u­rally been boosted thanksnks to her healthy, glow­ing com­plex­ion.

LANCÔME’S AB­SOLUE PRE­CIOUS CELLS IS A COL­LEC­TION OF RA­DI­ANCE RE­GEN­ER­AT­ING SKIN­CARE PROD­UCTS. EN­RICHED WITH THE PATENTED PRO-XYLANE™, LANCÔME FUSED THIS POW­ER­FUL IN­GRE­DI­ENT WITH PRE­CIOUS OILS TO HELP RE­VEAL A YOUTH­FUL AP­PEAR­ANCE.

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