MAY MEI

WHY HER? After leading Wildaid in Mainland China for 11 years, May left the organisation in 2016 to found her own organisation, Goalblue. The NGO has three goals: to encourage people to adopt an eco-friendly diet, to inspire people to commute in ways that minimise CO2 emissions, and to protect the oceans. Goalblue launched a series of events in Beijing in January promoting vegetarianism under the banner Meatless Happiness.