Rose Above the Rest
Lancôme undergoes a notable reinvention of its most luxurious range—the Absolue—and its hero product, the Soft Cream, endeavours to put roses into your cheeks
With Lancôme’s latest exquisite invention, the Soft Cream nourishes your skin with a healthy glow
This year is a year of renewal, rejuvenation and reinvention. Not only for Lancôme, but for those who decide to partake in this journey with the brand. After making amazing tweaks to its Absolue range, there is much to look forward to. But first a quick fact: Lancôme is one of the first houses to design its own rose—the Grand Rose. Transformed through a biotechnological process, its active ingredient, exclusive to Lancôme, has unique regenerative powers on your skin, and it is now contained within its latest offering, the Absolue Soft Cream. Its most groundbreaking alteration is the new formula, which they call the TTT wave: thick to thin to thick. To get a clearer picture of this, imagine dipping your fingers into the Soft Cream jar. It comes out generous, and melts into your skin—a thick formula that envelops and comforts the face. Next, it starts to spread out, liquefy and begins releasing all its moisturising and activating ingredients—a thin formula that freshens up the skin. At the end, it transforms again and leaves your skin plump, silky and visibly revitalised—a thick formula that gives you a healthy and luminous complexion. That being said, the nourishing Absolue Soft Cream does not only come with a tonne of benefits, but it also allows for a long, luscious massage that you and your skin deserve; a truly incredible experience.