Building Her Empire
Linda Anggrea, the founder and CEO of Buttonscarves, is an Indonesian entrepreneur with a vision to revolutionise the modest fashion industry with her unique approach to design and business. She talks about opening her latest store in Pavilion Kuala Lumpur
Congratulations on the recent opening of Buttonscarves’ new store at Pavilion Mall in Kuala Lumpur. How does this achievement make you feel? LA:
Thank you. It is indeed a moment of great significance for us, as it not only marks a major milestone but also represents a groundbreaking feat as the first Indonesian brand to grace the halls of Pavilion Mall. We are filled with pride and a sense of accomplishment, knowing that our modest brand has found a home in such a prestigious location.
Could you share some insights into the journey of building the Buttonscarves brand? What were some of the challenges you faced? LA:
The journey of building Buttonscarves has been a remarkable one, filled with both triumphs and trials. At the outset, we encountered resistance from shopping malls that were hesitant to embrace a modest brand. However, armed with our unwavering passion for quality and style, we persisted and sought out opportunities. Overcoming these initial challenges, we gradually built a loyal customer base and garnered recognition for our commitment to excellence.
What do you believe sets Buttonscarves apart and contributes to its success in standing out from the crowd? LA:
Our steadfast dedication to delivering exceptional products. We prioritise quality craftsmanship, ensuring that each piece reflects our commitment to modest fashion. Moreover, our emphasis on customer satisfaction, personalised service, and attention to detail contributes to the overall experience of exclusivity and sophistication that Buttonscarves offers.