Jewellery Royalty

Empowering the jewellery industry with unmatched vision and compassionate leadership By Aliecia Cindy

Naomi Julia Soegianto has emerged as a remarkable trailblazer in the jewellery industry, defying the odds with her unwavering resolve and unparalleled talent. Despite the male-dominated nature of the field, Naomi’s relentless determination and fearless spirit have shattered barriers, proving that gender is no hindrance to success. Raised in a family deeply rooted in the esteemed jewellery business, Naomi’s passion and tenacity were nurtured by her father’s unwavering commitment to excellence. Rather than viewing her role as a challenge, she embraced the complexities of leading a revered family enterprise, transforming them into opportunities to showcase her mettle.

Reflecting on her awe-inspiring trajectory, Naomi humbly acknowledges the pivotal milestones that have shaped her path. In 2017, she founded NJS Gold, immersing herself in the art of jewellery manufacturing. While she attributes the success of this endeavor not solely to her own accomplishments, she recognises the unwavering support and dedication of her entire team. United in their pursuit, they built the brand from scratch, embracing the challenge with determination. Today, as they bask in their accomplishments, Naomi remains grateful for the divine guidance that has allowed the company to flourish.

As the CEO of NJS Gold, Naomi transcends conventional managerial roles. She embodies compassion and fosters a collaborative atmosphere where every employee can thrive. From the esteemed general manager to the dedicated production team, Naomi invests herself wholeheartedly, working closely with them to ensure synergy and success. Her passion to intimately understand each team member’s role stems from a genuine desire to empower and uplift them, rather than mere obligation.

NJS Gold stands as an epitome of distinction in the Indonesian jewellery landscape, propelled by Naomi’s visionary leadership and profound affinity for timepieces. Naomi’s unrivalled understanding of the industry’s nuances has positioned NJS Gold as a brand that embodies excellence and innovation. Her forward-thinking mindset keeps the brand consistently ahead of the curve, while her profound knowledge of the jewellery world allows her to discern the intricacies and origins of each piece, showcasing her extraordinary expertise.