WITH ME, WITH YOU
Bulgari and Save the Children celebrate 15 years of a fruitful collaboration by introducing a new bespoke necklace and launching the #WITHMEWITHYOU Campaign
For the past 15 years, Bulgari has been a proud partner of Save the Children, supporting the world’s most vulnerable youths. The maison has successfully raised over US$105 million through the sales of custom-made jewellery collections specially designed for this mission. This fruitful collaboration spans 37 countries, touching the lives of over 2 million children by providing them with quality education, youth empowerment, emergency response protocols and fighting against poverty.
Bulgari and Save The Children have implemented numerous longterm initiatives but acknowledge there is still much work to be done to aid 468 million children attempting to thrive in conflictridden countries and 222 million crisis-affected children. The non-governmental organisation also recognises the 153 million children faced with starvation around the world.
“Walking alongside Save the Children for 15 years has been a great honour for Bulgari,” says Jean-christophe Babin, Bulgari CEO. “Together, we were pioneers in creating a partnership, carrying out long-term projects over the years and giving concrete support to millions of children. We celebrate this important anniversary with the aim of not stopping, but continuing with the same strength and common passion to provide opportunities and light the path of many other children.”
Bulgari has launched the new #WITHMEWITHYOU campaign alongside a new pendant necklace to commemorate the momentous milestone. Bulgari global brand ambassador Anne Hathaway serves as the face of the campaign, modelling the sterling silver necklace inspired by the signature B.zero1 Rock series. Other pieces in the charity collection include a ring, a bracelet, and two additional pendant necklaces.
Claudio Tesauro, chair of Save the Children Italy, offers his thanks to the Roman maison, pleased at the thought of new beginnings. “I am thrilled that Bulgari has chosen to celebrate this continued partnership with Save the Children with a new unique piece of jewellery: a symbol of the change this collaboration has brought about in the lives of millions of children around the world. Each child has a unique story of resilience and strength that deserves to be told, and we are delighted that Bulgari continues to support us in this endeavour.”