MBM, C&C Bin­tang open 3S out­let in Cheras

New Straits Times - - Business -

Mercedes-Benz Malaysia (MBM), to­gether with au­tho­rised dealer Cy­cle & Car­riage Bin­tang Bhd (C&C Bin­tang), yes­ter­day launched its 12th out­let in Cheras as part of its growth plan in Malaysia.

Jar­dine Cy­cle & Car­riage Ltd re­gional man­ag­ing di­rec­tor Haslam Pree­ston said the RM16 mil­lion 3S (sales, ser­vice and spare parts) out­let was part of C&C Bin­tang’s RM155 mil­lion in­vest­ment bud­geted for the cen­tral re­gion.

“The in­vest­ment by C&C Bin­tang in the new fa­cil­ity here, to­gether with our re­cent pur­chase of a site in Sun­gai Besi for an­other fu­ture Mercedes-Benz Au­to­haus, shows its com­mit­ment to the brand, our cus­tomers and our part­ner­ship with MBM,” he said at the launch here yes­ter­day.

The 48,642-sq-ft 3S cen­tre has a show­room ca­pac­ity for 15 ve­hi­cles and can ser­vice 300 ve­hi­cles a month.

Based on last year’s per­for­mance, C&C Bin­tang re­mains the largest Mercedes-Benz dealer in terms of sales vol­ume and net­work among 22 deal­er­ships and its strat­egy will align closely with MBM.

Cy­cle & Car­riage’s (C&C) part­ner­ship with Mercedes-Benz goes back to 1951, when the fam­ily busi­ness im­ported the first pas­sen­ger car into Malaysia.

Since then, C&C has been syn­ony­mous with Mercedes-Benz in Malaysia, Sin­ga­pore and now Myan­mar.

MBM pres­i­dent and chief ex­ec­u­tive of­fi­cer Dr Claus Wei­d­ner said the his­tory Mercedes-Benz shared with C&C was a part­ner­ship that it greatly val­ued.

“Be­gin­ning as one of MercedesBenz’s first au­tho­rised busi­nesses in Asia, C&C has en­joyed an il­lus­tri­ous his­tory in Malaysia’s au­to­mo­tive his­tory.

“Sixty-six years later, C&C is still a for­mi­da­ble force and has proved, time and again, to be a front-run­ner in au­to­mo­tive re­tail­ing,” he said.

The brand posted an all-time sales record of 11,779 units last year, up nine per cent from 10,845 units sold the pre­vi­ous year.

Of the sales last year, C&C sold 4,873 units, or 42 per cent.

PIC BY ROSELA IS­MAIL

Mercedes-Benz Malaysia pres­i­dent and chief ex­ec­u­tive of­fi­cer Dr Claus Wei­d­ner (left) and Jar­dine Cy­cle & Car­riage Ltd re­gional man­ag­ing di­rec­tor Haslam Pree­ston at the launch of the Cy­cle & Car­riage Bin­tang out­let in Cheras yes­ter­day.

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