PBS to offer MBA with focus on marketing
THE Putra Business School (PBS), in collaboration with Institute of Marketing Malaysia (IMM) is embarking on a new MBA programme specialising in marketing.
PBS president and chief executive officer Professor Dr Zulkornain Yusop and IMM president Datuk Sharifah Ismail signed a memorandum of agreement (MoA) in a ceremony held at Universiti Putra Malaysia.
Zulkornain said: “The collaboration with IMM is essential and timely to achieve PBS’s objective of nurturing human leaders.
“PBS aims to nurture future leaders that practise the human governance values and principles.”
“This makes PBS the first private institution of higher learning in the country to embark on this innovative collaboration initiative with the industry, in particular with a professional body,” he added.
The first of its kind, the programme caters for the needs of top managers, focusing on marketing leadership skills that will give graduates the competitive edge and higher marketability in the country and the region.
Upon completion, graduates will receive two certificates — MBA and Certified Professional Marketer (Asia).
Witnessing the event were IMM Honorary Fellow Tan Sri Rafidah Aziz and UPM vicechancellor Professor Dr Datin Paduka Aini Ideris.
Also present were IMM vice-president Datuk Dr Marimuthu Nadasan, Majlis Professor Negara chief executive officer Professor Datuk Dr Raduan Che Rose and Yayasan Putra Business School board member Datuk Syed Hussain Syed Husman.
PBS aims to nurture future leaders that practise the human governance values and principles.” PROFESSOR DR ZULKORNAIN YUSOP PBS president and chief executive officer
PBS is an elite business school in the region that received the respected Association to Advance Collegiate Schools of Business (AACSB) accreditation.
The other new academic programmes offered by PBS include MBA in Human Potential Management (in collaboration with Malaysian Institute of Human Resource Management) and MBA in Accounting.