PBS to of­fer MBA with fo­cus on mar­ket­ing

New Straits Times - - Higher Ed -

THE Pu­tra Busi­ness School (PBS), in col­lab­o­ra­tion with In­sti­tute of Mar­ket­ing Malaysia (IMM) is em­bark­ing on a new MBA pro­gramme spe­cial­is­ing in mar­ket­ing.

PBS pres­i­dent and chief ex­ec­u­tive of­fi­cer Pro­fes­sor Dr Zulkornain Yusop and IMM pres­i­dent Datuk Shar­i­fah Is­mail signed a mem­o­ran­dum of agree­ment (MoA) in a cer­e­mony held at Univer­siti Pu­tra Malaysia.

Zulkornain said: “The col­lab­o­ra­tion with IMM is es­sen­tial and timely to achieve PBS’s ob­jec­tive of nur­tur­ing hu­man lead­ers.

“PBS aims to nur­ture fu­ture lead­ers that prac­tise the hu­man gov­er­nance val­ues and prin­ci­ples.”

“This makes PBS the first pri­vate in­sti­tu­tion of higher learn­ing in the coun­try to em­bark on this in­no­va­tive col­lab­o­ra­tion ini­tia­tive with the in­dus­try, in par­tic­u­lar with a pro­fes­sional body,” he added.

The first of its kind, the pro­gramme caters for the needs of top man­agers, fo­cus­ing on mar­ket­ing lead­er­ship skills that will give grad­u­ates the com­pet­i­tive edge and higher mar­ketabil­ity in the coun­try and the re­gion.

Upon com­ple­tion, grad­u­ates will re­ceive two certificates — MBA and Cer­ti­fied Pro­fes­sional Mar­keter (Asia).

Wit­ness­ing the event were IMM Hon­orary Fel­low Tan Sri Rafi­dah Aziz and UPM vicechan­cel­lor Pro­fes­sor Dr Datin Paduka Aini Ideris.

Also present were IMM vice-pres­i­dent Datuk Dr Marimuthu Nadasan, Ma­jlis Pro­fes­sor Ne­gara chief ex­ec­u­tive of­fi­cer Pro­fes­sor Datuk Dr Rad­uan Che Rose and Yayasan Pu­tra Busi­ness School board mem­ber Datuk Syed Hus­sain Syed Hus­man.

PBS aims to nur­ture fu­ture lead­ers that prac­tise the hu­man gov­er­nance val­ues and prin­ci­ples.” PRO­FES­SOR DR ZULKORNAIN YUSOP PBS pres­i­dent and chief ex­ec­u­tive of­fi­cer

PBS is an elite busi­ness school in the re­gion that re­ceived the re­spected As­so­ci­a­tion to Ad­vance Col­le­giate Schools of Busi­ness (AACSB) ac­cred­i­ta­tion.

The other new aca­demic pro­grammes of­fered by PBS in­clude MBA in Hu­man Po­ten­tial Man­age­ment (in col­lab­o­ra­tion with Malaysian In­sti­tute of Hu­man Re­source Man­age­ment) and MBA in Ac­count­ing.

(From left) Pu­tra Busi­ness School Learn­ing Li­ai­son di­rec­tor Sahrul Haslan Has­san, Pro­fes­sor Dr Zulkornain Yu­sof, Pro­fes­sor Datin Paduka Dr Aini Ideris, Tan Sri Rafi­dah Aziz, Datuk Shar­i­fah Mohd Is­mail and Pro­fes­sor Datuk Dr N Marimuthu at the sign­ing of the MoA re­cently.

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