Tak­ing risks

New Straits Times - - Excellence In Education -

THE Sun­way Univer­sity Food and Bev­er­age En­trepreneur­ship Chal­lenge 2016 is a brain­child of School of Hos­pi­tal­ity lec­turer Dr Daniel Chong Ka Leong.

The com­pe­ti­tion, which was held at the end of last year, tested stu­dents’ agility and in­no­va­tion in the food busi­ness.

It was opened to Year 3 stu­dents in the BSc (Hons) in In­ter­na­tional Hos­pi­tal­ity Man­age­ment and BSc (Hons) in Culi­nary Man­age­ment pro­grammes.

Ten groups of stu­dents had four months to form their com­pa­nies, come out with busi­ness ideas and run their reg­is­tered on­line busi­nesses ac­cord­ing to the given theme, On­line Food Busi­ness.

Dae­bak 814 En­ter­prise emerged cham­pion with Nasi Le­mak Kim­bap, a com­bi­na­tion of two dishes from Malaysia and South Korea.

The win­ners in­cluded Laven­der Chia Hui Shin and her team­mates Jeremy Lam Tuan Chi, Nguyen Hoang Oanh, Sim Jiseon and Pham Thi Ngoc Anh.

Lam said they got the idea for the dish be­cause of the pop­u­lar­ity and in­flu­ence of the South Korean wave among Malaysia’s young gen­er­a­tion.

“We also wanted to cre­ate some­thing con­ve­nient for stu­dents, who are al­ways busy and of­ten skip meals.

“Ev­ery meal is pre­pared in a box with a pair of chop­sticks and is de­liv­ered by our group mem­bers on cam­pus.”

The stu­dents faced sev­eral chal­lenges, in­clud­ing a lack of ac­count­ing and fi­nance back­grounds, and neg­a­tive feed­back from cus­tomers at the be­gin­ning.

The first run­ner-up ti­tle went to Mac­aron­l­ogy Ven­tures. The team mem­bers were Teoh Zhi Hau, Hilda Chow, Joel Yong, Sh­eryl Wang and Mari­anty Chen.

Teoh said: “We are the first group in Malaysia to come out with mac­arons made with zero ar­ti­fi­cial in­gre­di­ents.

“Ev­ery­thing from the colour­ing to the cream fill­ing of the French cookie is made with nat­u­ral fruits and veg­eta­bles.”

Teoh said aside from the prod­uct, they also tried to fo­cus on the emo­tional at­tributes, where the pack­ag­ing was cus­tomised and a per­sonal touch was added in the form of an ap­pre­ci­a­tion card.

5 Minds En­ter­prise took home the sec­ond run­ners-up spot. Its mem­bers were Gan Tick Mun Natas­sia, Su­bat­tra Kane­san, Tham Car­men, Lee Tze Meng and Ken­jiro Shinno.

Its com­pany’s prod­uct was Shang Tea, or blended homemade tea, and the team used so­cial me­dia to mar­ket it.

Chong said he hoped to turn the com­pe­ti­tion into an an­nual event. He said the best way to learn en­trepreneur­ship was to par­tic­i­pate in the process.

Run­ning a real busi­ness helped the stu­dents to re­alise the im­por­tance of in­no­va­tion, risk man­age­ment, fi­nan­cial con­trol, con­tin­u­ous im­prove­ment, joy of en­trepreneur­ship and busi­ness in­tegrity, he said.

For him, the most im­por­tant qual­ity of an en­tre­pre­neur was to take risks and learn how to deal with fail­ures.

The stu­dents were as­sessed by judges com­pris­ing of Jef­fred Tham, founder and man­ag­ing di­rec­tor of Thai Syok; Ge­orge Ang, CEO of Man­hat­tan Fish Mar­ket; Cyrus Chin, founder and CEO of Bravo Events & En­ter­tain­ment; and Nigel Leong, founder of Neg­a­tive Sig­na­ture.

Sun­way Univer­sity will have an open day on March 18 and 19, be­tween 10am and 4pm.

For de­tails, call 03-74918622, email info@sun­way.edu.my or visit http://univer­sity.sun­way.edu.my

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