Samsung unveils ‘TV of Light’
KUALA LUMPUR: Samsung Electronics has unveiled new details of its premium line-up of “QLED TVs” and “The Frame” at a global launch in France.
Samsung selected Paris, the City of Lights, to unveil the “TV of Light”, a name given to the QLED TV for its delivery of optimal brightness levels and stunning visual experience.
The event at the Louvre Museum — known for its rich history in art and culture — also highlighted Samsung’s focus on the lifestyle TV concept, represented by two works of arts, the Samsung QLED TV and The Frame.
“At Samsung, we strive to provide our customers with the most advanced technology, to deliver unrivalled viewing experiences and cutting-edge designs that complement their everyday lives,” said H.S. Kim, president of Visual Display Business at Samsung Electronics.
The latest QLED TV addresses three key consumer pain points through the solutions known as Q Picture, Q Smart and Q Style.
Samsung once again worked with Swiss designer Yves Behar to create the innovative TVs and The Frame.
The group said the QLED TVs take quantum dot technology to the next level with advancements in light efficiency, stability and a wider colour spectrum.
“The QLED TV can express accurate colour and achieves a 100 per cent colour volume, the highest in the market today.”
Samsung also introduced the No Gap Wall-mount which brings the TV flush against the wall, closer than ever before.
There’s also a range of stylish Samsung TV stands.
The Frame looks like a picture frame hanging on a wall when “Art Mode” is on.
Instead of fading into black like a conventional TV, the Lifestyle TV’s display transforms into a work of art, letting the users select custom-designed digital art pieces from The Frame.