Sam­sung un­veils ‘TV of Light’

New Straits Times - - Business -

KUALA LUMPUR: Sam­sung Elec­tron­ics has un­veiled new de­tails of its pre­mium line-up of “QLED TVs” and “The Frame” at a global launch in France.

Sam­sung se­lected Paris, the City of Lights, to un­veil the “TV of Light”, a name given to the QLED TV for its de­liv­ery of op­ti­mal bright­ness lev­els and stun­ning vis­ual ex­pe­ri­ence.

The event at the Lou­vre Mu­seum — known for its rich his­tory in art and cul­ture — also high­lighted Sam­sung’s fo­cus on the life­style TV con­cept, rep­re­sented by two works of arts, the Sam­sung QLED TV and The Frame.

“At Sam­sung, we strive to pro­vide our cus­tomers with the most ad­vanced tech­nol­ogy, to de­liver un­ri­valled view­ing ex­pe­ri­ences and cut­ting-edge de­signs that com­ple­ment their ev­ery­day lives,” said H.S. Kim, pres­i­dent of Vis­ual Dis­play Busi­ness at Sam­sung Elec­tron­ics.

The lat­est QLED TV ad­dresses three key con­sumer pain points through the so­lu­tions known as Q Picture, Q Smart and Q Style.

Sam­sung once again worked with Swiss de­signer Yves Behar to cre­ate the in­no­va­tive TVs and The Frame.

The group said the QLED TVs take quan­tum dot tech­nol­ogy to the next level with ad­vance­ments in light ef­fi­ciency, sta­bil­ity and a wider colour spec­trum.

“The QLED TV can ex­press ac­cu­rate colour and achieves a 100 per cent colour vol­ume, the high­est in the mar­ket to­day.”

Sam­sung also in­tro­duced the No Gap Wall-mount which brings the TV flush against the wall, closer than ever be­fore.

There’s also a range of stylish Sam­sung TV stands.

The Frame looks like a picture frame hang­ing on a wall when “Art Mode” is on.

In­stead of fad­ing into black like a con­ven­tional TV, the Life­style TV’s dis­play trans­forms into a work of art, let­ting the users se­lect cus­tom-de­signed dig­i­tal art pieces from The Frame.

Sam­sung’s QLED TV can ex­press ac­cu­rate colour and achieves 100 per cent colour vol­ume, the high­est in the mar­ket to­day.

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