Ra­dio is Kool and Hot

Fresh tal­ents are fu­elling Me­dia Prima Ra­dio Net­works to keep up with the times, writes Tahir Al­hamzah

New Straits Times - - Groove | Beats - Tahir.al­hamzah@nst.com.my

ME­DIA Prima Ra­dio Net­works have three new ra­dio an­nounc­ers: Muaz and Rea for Kool FM, and Zetty for Hot FM. The trio were in­tro­duced dur­ing a re­cent me­dia event held at Sime Darby Con­ven­tion Cen­tre in Kuala Lumpur.

“The strength­en­ing of the lineup for both sta­tions is part of our mis­sion in keep­ing with the net­works’ vi­sion and brand­ing, with a fo­cus on mu­sic and en­ter­tain­ment con­tent rel­e­vant to to­day’s life­style,” said MPRN­group­gen­eral­man­agerAnidaMohd Tahrim.

Rea, whose full name is Tengku Nor Suriya Tengku Mo­hamad, was with Hot FM based in Tereng­ganu for the last two years, be­fore join­ing Kool FM in Pe­tal­ing Jaya.

“I’m ready to take on new chal­lenges. Since Hot FM, I’ve been more in­clined to­wards songs from the 1990s. Kool FM song se­lec­tion is def­i­nitely my cup of tea, and I can see my ca­reer pro­gress­ing here,” says the 27-year-old.

STO­RIES FROM ARTISTES

Rea hosts Muzik Kool Tanpa Henti, which airs Mon­days to Fri­days be­tween 10am and 3pm. “It fea­tures a bal­anced song se­lec­tion with hits from the 1980s to the 1990s, as well as the oc­ca­sional cur­rent hit. “I also share info on artistes which lis­ten­ers might not know,” she says.

Rea has a seg­ment called Preview Kool too. “It has in­ter­views with vet­eran artistes, who share in­ter­est­ing sto­ries from their mu­si­cal jour­ney,” says the self-pro­claimed worka­holic. The bub­bly an­nouncer hopes to at­tract more lis­ten­ers to share their own sto­ries on air as well.

FUN RA­DIO

Sim­i­larly, Zetty Na­bila Muhamad Ghaz­ali, was also for­merly with Hot FM.

She’d been part of the Hot FM Honda Jazz Zoomerz since 2012. In the past two years, Zetty was also a part-time pre­sen­ter with the sta­tion. “I’ve been work­ing with the ra­dio in­dus­try for quite some time now and I am very grate­ful for that. My past ex­pe­ri­ence will help with my cur­rent work,” says the 26-year-old.

Zetty is in charge of Hot FM’s Muzik Hot, which airs Mon­days to Fri­days be­tween 10am and 4pm.

“I hope to lure the com­mu­nity back to ra­dio. With var­i­ous on­line mu­sic plat­forms nowa­days, peo­ple tend to for­get the fun that ra­dio can bring,” she says, be­fore adding, “I also have a two-hour­long week­end show ev­ery Satur­day at 8pm called Selebriti Hot. I’ll be shar­ing the lat­est en­ter­tain­ment gos­sip in the lo­cal and in­ter­na­tional scene.”

The hard­work­ing an­nouncer, who has been part of MPRN fam­ily for four years, now also em­cees for the sta­tion’s events, writes promo scripts, pro­duces public ser­vice ad videos and vlogs twice a week.

GLORY DAYS AGAIN

Zetty, who is a firm be­liever in the motto that ev­ery day is a brand new day, hopes to meet her bosses’ and se­niors’ ex­pec­ta­tion to bring fresh con­tent that is aligned with the de­mands of ra­dio lis­ten­ers to­day.

She adds: “It’s time to bring back the glo­ri­ous ra­dio days. It is more than just mu­sic on ra­dio!”

Muaz, a for­mer an­nouncer with a lo­cal ra­dio sta­tion, be­gan his ca­reer in broad­cast­ing in 2008. He has reg­u­larly hosted var­i­ous TV shows in the past as well.

At Kool FM, Muaz is paired with Liza (ra­dio dee­jay Khairu Nor­l­iza Khairudin) on Pe­tang Kool, which airs Mon­days to Fri­days

be­tween 3pm and 7pm.

CHAL­LENGES A MO­TI­VA­TION “I hope I’ll be able to add value to the sta­tion be­sides de­vel­op­ing my skills fur­ther with this new chap­ter in my ca­reer,” says the 32-year-old whose full name — Muazanaz­zudin Mo­hamed — is some­what tongue-twist­ing.

“Ev­ery j ob has its own chal­lenges. I’m thank­ful that at Kool FM, I’ve been given the re­spon­si­bil­ity to work as a team with Liza. Be­sides pro­vid­ing mu­sic, we share en­ter­tain­ment news as re­ported by the lo­cal Press and news bits that go vi­ral on so­cial me­dia in the seg­ment called Dari Kaca Mata Re­porter,” he adds.

Muaz, who loves learn­ing new things, is ever the ea­ger beaver. “New chal­lenges are a mo­ti­va­tion for me to be more ex­cited about my work,” says Muaz, who adds, “past ex­pe­ri­ences may open our eyes to the world, but fac­ing up to new chal­lenges is the real test that will make us more ma­ture.”

In the mean­time, Hot FM is pro­mot­ing the Fan­tas­tic 4 cam­paign which fields four young male singers: Ai­man Tino, Su­fian Suhaimi, Ta­jul Arif and Khai Ba­har.

They will take turns as guest ra­dio dee­jays on Hot FM over two weeks, lead­ing up to the Kon­sert Fan­tastik 4 Hot FM @ Kar­ni­val Jom He­boh sched­uled for March 25 at Bukit Jalil in KL.

Peo­ple tend to for­get the fun that ra­dio can bring.

Zetty

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