Show a va­ri­ety of com­mer­cials on bus dig­i­tal screens

New Straits Times - - Letters -

I USE pub­lic trans­port reg­u­larly. As my of­fice is about 12km from my house, tak­ing pub­lic trans­port to the of­fice is con­ve­nient.

Ev­ery day, I would ride on the light rail tran­sit and switch to a RapidKL bus to get to my of­fice.

Be­ing on the bus for 30 min­utes can be bor­ing. The only en­ter­tain­ment is from the two tele­vi­sion screens ded­i­cated to ad­ver­tise­ments.

Left with no choice, pas­sen­gers watch the ad­ver­tise­ments and, sur­pris­ingly, they are pretty en­ter­tain­ing.

How­ever, the set­back is that very few ad­ver­tise­ments are aired and they are shown re­peat­edly.

It gets ex­cru­ci­at­ingly bor­ing be­ing fed the same ad­ver­tise­ments, ev­ery sin­gle day.

Some of the pas­sen­gers have even mem­o­rised the dia­logues of the com­mer­cials!

I urge ad­ver­tis­ers to air more com­mer­cials on th­ese dig­i­tal screens.

This is a great plat­form to reach the masses.

Bear in mind that mil­lions of peo­ple use pub­lic trans­port ev­ery day. By ad­ver­tis­ing on th­ese modes of trans­port, ad­ver­tis­ers can en­gage mil­lions of peo­ple daily.

SITI IRINA RIDZWAN Kuala Lumpur

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