‘FMCG in­dus­try still strong de­spite drop in spend­ing’

New Straits Times - - Business -

KUALA LUMPUR: The fast-mov­ing con­sumer goods (FMCG) in­dus­try will con­tinue to be a fac­tor in Malaysia’s econ­omy, de­spite a drop in con­sumer spend­ing.

Cyren Mar­ket­ing Sdn Bhd mar­ket­ing man­ager Cyn­thia Loh said now was the right time for new busi­nesses to en­ter the mar­ket so that they could reap the ben­e­fits when the mar­ket re­cov­ered.

She ex­pected the FMCG mar­ket to re­bound next year.

Cyren Mar­ket­ing is in­volved in the sales of the Nu­na­ture range of beauty prod­ucts.

“Peo­ple are look­ing for bar­gains.

“Al­though our in­gre­di­ents and for­mu­la­tion are from France, this is purely a home­grown brand and sold at af­ford­able prices.”

She said the com­pany’s rev­enue and net profit dou­bled last year, and she ex­pected sim­i­lar growth this year.

Loh was speak­ing after ink­ing a dis­tri­bu­tion agree­ment with Wat­sons Malaysia to bring its prod­ucts closer to con­sumers.

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