‘FMCG industry still strong despite drop in spending’

KUALA LUMPUR: The fast-moving consumer goods (FMCG) industry will continue to be a factor in Malaysia’s economy, despite a drop in consumer spending.

Cyren Marketing Sdn Bhd marketing manager Cynthia Loh said now was the right time for new businesses to enter the market so that they could reap the benefits when the market recovered.

She expected the FMCG market to rebound next year.

Cyren Marketing is involved in the sales of the Nunature range of beauty products.

“People are looking for bargains.

“Although our ingredients and formulation are from France, this is purely a homegrown brand and sold at affordable prices.”

She said the company’s revenue and net profit doubled last year, and she expected similar growth this year.

Loh was speaking after inking a distribution agreement with Watsons Malaysia to bring its products closer to consumers.