MaGIC, Stan­ford Univer­sity con­clude week-long Go2Mar­ket col­lab­o­ra­tion

New Straits Times - - Business -

KUALA LUMPUR: The Malaysian Global In­no­va­tion & Cre­ativ­ity Cen­tre (MaGIC) and Stan­ford Univer­sity had on Fri­day con­cluded its week-long col­lab­o­ra­tion, the Go2Mar­ket.

The Go2Mar­ket pro­vided 50 par­tic­i­pants short­listed from a pool of 205 ap­pli­cants the op­por­tu­nity to learn from the Stan­ford Univer­sity Grad­u­ate School of Busi­ness on top­ics such as de­sign­ing a busi­ness and rev­enue model, craft­ing a go-to-mar­ket strat­egy, mar­ket­ing prod­ucts and ser­vices, as well as pitch­ing to in­vestors.

Par­tic­i­pants also re­ceived ac­cess to an on­line course on De­sign Think­ing, a cer­tifi­cate of com­ple­tion from the Stan­ford Univer­sity, as well as the chance to net­work with ex­pe­ri­enced en­trepreneurs and po­ten­tial in­vestors.

“Go2Mar­ket was de­signed to give as­pir­ing in­no­va­tors a crash course on how to build a busi­ness from the busi­ness fac­ulty of Stan­ford Univer­sity, one of the best in the world. As with pre­vi­ous in­takes, we will be fol­low­ing the Go2Mar­ket grad­u­ates closely as they trans­form their ideas into suc­cess­ful busi­nesses,” said MaGIC chief ex­ec­u­tive of­fi­cer Ashran Ghazi.

“About 30 per cent of Go2Mar­ket grad­u­ates from pre­vi­ous in­takes also par­tic­i­pated in other MaGIC pro­grammes, such as our ac­cel­er­a­tor, to help fur­ther de­velop their busi­ness. We again thank Stan­ford Univer­sity and its fac­ulty for their com­mit­ment and sup­port in driv­ing en­trepreneur­ship de­vel­op­ment in Malaysia and the re­gion.”

Mean­while, Stan­ford Univer­sity pro­fes­sor of mar­ket­ing and Stan­ford In­no­va­tive Tech­nol­ogy Leader di­rec­tor Baba Shiv said the pool of tal­ent had be­come more so­phis­ti­cated each year.

“I’ve been in­volved in the Go2Mar­ket pro­gramme the past three years.

“Each in­take has in­cluded more and more so­phis­ti­cated par­tic­i­pants with sus­tain­able busi­ness ideas who have done their home­work very well.

“I am glad to wit­ness that the spirit of col­lab­o­ra­tion con­tin­ued even af­ter the pro­gramme ended,” he said.

The ma­jor­ity of con­cepts de­vel­oped by these bud­ding en­trepreneurs were fo­cused on the con­sumer goods and ser­vices sec­tor with tech­nol­ogy and busi­ness ser­vices also of in­ter­est.

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