MaGIC, Stanford University conclude week-long Go2Market collaboration
KUALA LUMPUR: The Malaysian Global Innovation & Creativity Centre (MaGIC) and Stanford University had on Friday concluded its week-long collaboration, the Go2Market.
The Go2Market provided 50 participants shortlisted from a pool of 205 applicants the opportunity to learn from the Stanford University Graduate School of Business on topics such as designing a business and revenue model, crafting a go-to-market strategy, marketing products and services, as well as pitching to investors.
Participants also received access to an online course on Design Thinking, a certificate of completion from the Stanford University, as well as the chance to network with experienced entrepreneurs and potential investors.
“Go2Market was designed to give aspiring innovators a crash course on how to build a business from the business faculty of Stanford University, one of the best in the world. As with previous intakes, we will be following the Go2Market graduates closely as they transform their ideas into successful businesses,” said MaGIC chief executive officer Ashran Ghazi.
“About 30 per cent of Go2Market graduates from previous intakes also participated in other MaGIC programmes, such as our accelerator, to help further develop their business. We again thank Stanford University and its faculty for their commitment and support in driving entrepreneurship development in Malaysia and the region.”
Meanwhile, Stanford University professor of marketing and Stanford Innovative Technology Leader director Baba Shiv said the pool of talent had become more sophisticated each year.
“I’ve been involved in the Go2Market programme the past three years.
“Each intake has included more and more sophisticated participants with sustainable business ideas who have done their homework very well.
“I am glad to witness that the spirit of collaboration continued even after the programme ended,” he said.
The majority of concepts developed by these budding entrepreneurs were focused on the consumer goods and services sector with technology and business services also of interest.