PEO­PLE’S LIVES’

New Straits Times - - News -

told the crowd of 3,000 at the fo­rum.

The ses­sion themed “Busi­ness Trans­for­ma­tion and Lead­er­ship: The Vir­gin Pur­suit” was mod­er­ated by CNN In­ter­na­tional Busi­ness Correspondent Richard Quest.

“The fact that you tried and failed, and, even­tu­ally, be­come suc­cess­ful will help build your brand.

“Your brand won’t be as strik­ing if you would have been an overnight suc­cess, it is in the strug­gle that you build your brand,” he said.

Bran­son said that it was im­por­tant for en­trepreneurs not to take them­selves too se­ri­ously, and to keep things as light­headed as pos­si­ble es­pe­cially at the ex­pense of their com­peti­tors.

Bran­son, who was awarded a knight­hood for ser­vices to en­trepreneur­ship, since seen his Vir­gin Group cre­ate more than 400 branded com­pa­nies world­wide and em­ploy more than 60,000 peo­ple, op­er­at­ing in more than 50 coun­tries.

He also took a pot shot at United States Pres­i­dent Don­ald Trump, call­ing him a vin­dic­tive in­di­vid­ual.

Bran­son said he was sad­dened that Trump now held the most im­por­tant and pow­er­ful po­si­tion in the world, as well as the pres­i­dent’s re­fusal to ac­knowl­edge cli­mate change.

“It is ex­tra­or­di­nary that given all the proven sci­ence that is avail­able to us, Trump still re­fuses to see this.

“I am grate­ful, how­ever, that China has now stepped up and taken the lead in help­ing the en­vi­ron­ment. I think if the world can work to­gether, we can help the world.” Triplett), gifted me with the per­mis­sion to dream ever since I was a young boy. She told me ev­ery day that I could do or be any­thing that I wanted to do or be.

“With that, no mat­ter what your cir­cum­stances are, you can choose to do things dif­fer­ently.”

The two-day fo­rum, themed “Driv­ing Trans­for­ma­tion”, or­gan­ised by the Per­for­mance Man­age­ment and De­liv­ery Unit (Pe­mandu) is a plat­form to share and dis­cuss trans­for­ma­tive ac­tions and ex­pe­ri­ences at three dis­tinct lev­els — gov­ern­ments, busi­nesses and in­di­vid­u­als.

BER­NAMA PIC

Prime Min­is­ter Datuk Seri Na­jib Razak, Vir­gin Group founder and en­tre­pre­neur Sir Richard Charles Ni­cholas Bran­son (left) and Ja­maican sprinter Usain Bolt (third from left) at a closed-door din­ner held in con­junc­tion with the Global Trans­for­ma­tion Fo­rum 2017 in Kuala Lumpur yes­ter­day.

Chris Gard­ner

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