Samsung survey shows benefits of good corporate citizenship
KUALA LUMPUR: Consumers believe that corporate citizenship activities are genuinely beneficial and expect corporations to contribute to society’s well-being.
These are the findings from a recent study in nine countries across Southeast Asia and the Oceania region, conducted by Kadence Singapore and commissioned by Samsung Electronics Co Ltd.
The research also revealed positive attitudes around corporate community engagement as well as consumer opinions on citizenship initiatives.
Data was gathered from 1,916 online consumer interviews in nine countries across Southeast Asia and Oceania, including Singapore, Malaysia, Indonesia, 1,300 trainees with the Malaysian Skill Certificate as at December last year. This certification opens up greater opportunities for those who prefer the skills route to success.
With that in mind, my experience has taught me that skills and knowledge opportunities are everywhere. The important question is simple — does the passion exist to make the best of these opportunities?
I believe that there is a need for whole-hearted participation from all industry players to put country on the road towards automotive success.
We must realise, and implant this in the generations to come — that there must be a paradigm shift in our mindsets that the Thailand and Australia.
Brand perception was also found to be elevated upon knowledge of a brand’s community engagement efforts.
Four in five respondents or 80 per cent, indicated that being aware of Samsung’s corporate citizenship programmes would lead to a significantly more positive impression of the brand.
“While it has long been acknowledged that community outreach has an impact on brand awareness and perception, our study reaffirms that consumers still view these activities as integral elements towards a responsible corporate citizen,” said Samsung Electronics Southeast Asia and Oceania vice-president of corporate marketing, Irene Ng. pursuit of education, be it academic, skills or self-learned is a life-long endeavour.
This mindset should be towards the end goal of a successful career, and not just to land a well paying job.
It all starts with knowing who we are, our strengths, weaknesses, and most importantly. developing pride in what we have, and want to achieve.
Find out what they are passionate about. Find out what they love doing. Then, match their passion to the right opportunities that will turn their potential into tangible contributions to our nation.
Automotive jobs are not just for those that work on the production line. The industry also requires engineers, salesmen, sketch artists, fabric weavers, bankers and insurance agents among others.