Halal show­case to boost na­tion’s po­si­tion as Is­lamic econ­omy hub

New Straits Times - - News -

KUALA LUMPUR: More than 500 ex­hibitors from 30 coun­tries will take part in the 14th edi­tion of Malaysia In­ter­na­tional Halal Show­case (Mi­has) from April 5 to 8.

The event, or­gan­ised by Malaysia Ex­ter­nal Trade De­vel­op­ment Cor­po­ra­tion (Ma­trade), is also ex­pect­ing around 25,000 vis­i­tors com­pris­ing traders from lo­cal and in­ter­na­tional or­gan­i­sa­tions, as­so­ci­a­tions and for­eign del­e­ga­tions.

Ma­trade chief ex­ec­u­tive of­fi­cer Dr Mohd Shahreen Zain­oreen Madros said the event, to be held at Kuala Lumpur Con­ven­tion Cen­tre, aimed to strengthen the coun­try’s po­si­tion as a global hub for Is­lamic econ­omy.

“Malaysia’s con­ducive Is­lamic eco­nomic land­scape is ex­em­plary to many, re­sult­ing in the strong po­si­tion­ing of Mi­has glob­ally,” he said.

He added that this year, Mi­has would in­tro­duce new pro­grammes, such as Malaysia In­ter­na­tional Is­lamic Life­style Ex­hi­bi­tion (Mile) and In­ter­na­tional Sourc­ing Pro­gramme (INSP). Mile is or­gan­ised in tan­dem with Mi­has to pro­mote Is­lamic life­style.

“Mile’s goal is to pro­mote clus­ters, such as mod­est fash­ion, Is­lamic ed­u­ca­tion and lit­er­a­ture, Is­lamic arts, in­for­ma­tion tech­nol­ogy and mul­ti­me­dia, jew­ellery and or­na­ments, as well as so­cial and com­mu­nity de­vel­op­ment,” Shahreen said.

On INSP, he said it would in­ten­sify busi­ness deals through­out the event.

“Around 2,200 busi­ness meet­ings are ex­pected to take place be­tween lo­cal busi­nesses and global del­e­ga­tions.

“INSP is a key com­po­nent of this year’s Mi­has and we are look­ing at it as a plat­form to boost global trade for halal prod­ucts and ser­vices.

“Last year, Mi­has gen­er­ated sales of US$270.8 mil­lion (RM1.14 bil­lion), an in­crease of four per cent from 2015 from its ex­hi­bi­tion and INSP.

“Coun­tries tak­ing part in the event are Asean na­tions, Tur­key, Brazil, South Africa, Pales­tine, Iran, the United Arab Emi­rates, China, Ja­pan, Tai­wan and South Korea.

“Mi­has is not just an event, but a plat­form for the halal in­dus­try, which has now been gain­ing strong mo­men­tum for the past decade.

“This growth is fu­elled by the high de­mand from not only the Mus­lim pop­u­la­tion, but also nonMus­lims.

“We aim to turn Mi­has into an av­enue for stake­hold­ers in the pub­lic and pri­vate sec­tors to work col­lec­tively to pro­mote halal prod­ucts and ser­vices.”

Dr Mohd Shahreen Zain­oreen Madros

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