Group aims to sell 2,016 units a year, tar­get­ing car rental firms, pro­fes­sion­als and young fam­i­lies

New Straits Times - - Business -


PERUSAHAAN Oto­mo­bil Ke­dua Sdn Bhd (Pero­dua) has launched the Bezza in Mau­ri­tius through its au­tho­rised dis­trib­u­tor Raouf Dus­mo­hamud & Co Ltd, mak­ing the is­land na­tion the sec­ond ex­port des­ti­na­tion for Malaysia’s best-sell­ing sedan.

The Bezza vari­ants are avail­able in the 1.0L (au­to­matic and man­ual trans­mis­sion) and the 1.3L Pre­mium X (au­to­matic and man­ual trans­mis­sion).

“Mau­ri­tius is a strate­gic des­ti­na­tion for us as this coun­try is one of the most pop­u­lar tourist des­ti­na­tions, hav­ing the Bezza here would give it the global ex­po­sure that it needs,” said Pero­dua pres­i­dent and chief ex­ec­u­tive of­fi­cer Datuk Ami­nar Rashid Salleh.

The launch was held at Raouf Dus­mo­hamud & Co Ltd’s sales show­room in Port-Louis, the cap­i­tal of Mau­ri­tius, on Sat­ur­day and hosted by the com­pany’s man­ag­ing di­rec­tor Raouf Dus­mo­hamud.

The Bezza 1.0L man­ual trans­mis­sion is priced at 562,884 Mau­ri­tian ru­pees (RM70,405.35) while the au­to­matic trans­mis­sion is priced at 589,268 Mau­ri­tian ru­pees (RM73,705.45).

The Bezza 1.3L Pre­mium X man­ual trans­mis­sion sells at 657,699 Mau­ri­tian ru­pees (RM82,264.78) while the 1.3L au­to­matic trans­mis­sion is priced at 684,990 Mau­ri­tian ru­pees (RM85,678.33).

“We aim to sell on av­er­age 168 units of the Bezza per month (2,016 units a year), tar­get­ing car rental busi­nesses, city taxis, young pro­fes­sion­als and those with young fam­i­lies.

“The Bezza is an ex­cep­tional car as it is fuel-ef­fi­cient, has low cost of own­er­ship, spa­cious, well de­signed and well made. We be­lieve this model will be well ac­cepted here,” said Dus­mo­hamud.

Pero­dua now dis­trib­utes three Pero­dua models, namely the Axia, Alza and Bezza.

Raouf Dus­mo­hamud was ap­pointed as Pero­dua’s au­tho­rised dis­trib­u­tor in 1996 and has sold more than 2,000 Pero­dua ve­hi­cles. The Viva is its best-sell­ing model, with 711 units sold be­tween 2008 and 2014.

Perusahaan Oto­mo­bil Ke­dua Sdn Bhd pres­i­dent and chief ex­ec­u­tive of­fi­cer Datuk Ami­nar Rashid Salleh (sec­ond from right) hand­ing over a mock key to a Bezza buyer in Mau­ri­tius yes­ter­day. With him is Raouf Dus­mo­hamud & Co Ltd man­ag­ing di­rec­tor Raouf Dus­mo­hamud (right).

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