‘Bloom­ing’ cre­ative stu­dents

New Straits Times - - Entertainment -

TUNKU Ab­dul Rah­man Univer­sity Col­lege’s (TAR UC) Fac­ulty of So­cial Sci­ence, Arts and Hu­man­i­ties (FSAH) has long es­tab­lished it­self in of­fer­ing in­dus­try-rel­e­vant and en­trepreneur­ship-fo­cused pro­grammes in Mass Com­mu­ni­ca­tion, Cre­ative Arts, Hos­pi­tal­ity Man­age­ment and So­cial Sci­ence.

These cour­ses help to hone the tech­ni­cal know-how and ex­per­tise of stu­dents to en­able them to stand out in their re­lated fields.

Re­cently, FSAH stu­dent Ng Hwa Ee, who is study­ing in the Bach­e­lor of Cre­ative Mul­ti­me­dia (Hons) in Mul­ti­me­dia De­sign pro­gramme, demon­strated his de­sign­ing prow­ess that led him to win not only Cham­pion prize at the na­tional-level Adobe Cer­ti­fied As­so­ci­ate (ACA) Cham­pi­onship, but he went on to clinch the sil­ver medal on the in­ter­na­tional stage, at the ACA World Cham­pi­onship held in Or­lando, Florida, in the United States.

At the na­tional level, Ng beat ap­prox­i­mately 400 stu­dents from 32 higher-learn­ing in­sti­tu­tions to claim the top spot.

At the in­ter­na­tional level, Ng was among the 32 fi­nal­ists from 19 coun­tries, who com­peted with each other to come up with a piece of work that was judged to be tech­ni­cally pro­fi­cient and aes­thet­i­cally beau­ti­ful.

At the in­ter­na­tional level, all the par­tic­i­pants were given a pe­riod of eight hours to de­sign two pro­mo­tional ma­te­ri­als for a not­for-profit or­gan­i­sa­tion called the In­ter­na­tional Child Art Foun­da­tion (ICAF), which cel­e­brates and pro­motes chil­dren’s art, imag­i­na­tion and cre­ativ­ity glob­ally.

Hav­ing won the sil­ver medal at the in­ter­na­tional level, Ng shared the rea­sons that made his de­sign stand out in the com­pe­ti­tion.

Ng said he used two dis­tinct Malaysian flow­ers, the hi­bis­cus and Raf­fle­sia, to suit the theme, “Make it Bloom”.

“The flow­ers ap­peared to be unique to the panel of judges and I also added a touch of Malaysian doo­dling ‘kam­pung’ style to my art­work,” he said.

When the judges were shown the pieces of art­work, the par­tic­i­pants did not have to give an ex­pla­na­tion for their work.

“We did not have to do a pre­sen­ta­tion for our art­work, as a good piece of work should speak for it­self,” said Ng.

Ng had this piece of advice for his ju­niors who would like to par­tic­i­pate in com­pe­ti­tions of this na­ture.

“I would like to urge the young peo­ple out there to try their hands at the com­pe­ti­tion next year. Money can­not buy the ex­po­sure that you will get. You just have to get out there to gain the ex­pe­ri­ence and, in the process, you will learn more and be­come more mar­ketable,” he said.

Yong Cheng Fei, Ng’s men­tor and lec­turer, was very proud of his win.

“Yong has been a hard­work­ing and tal­ented stu­dent ever since he was study­ing at the di­ploma level. He truly de­serves this award. Be­sides him, there are a lot of tal­ented stu­dents who are well-trained in our fac­ulty wait­ing to ‘bloom’.

“Our cre­ative arts pro­grammes are kept up-to-date to en­sure stu­dents learn the lat­est soft­ware and equip­ment so that they can hit the ground run­ning when they join the in­dus­try.

“This is not the first time that our stu­dent has made an ap­pear­ance in the in­ter­na­tional scene. We hope that next year we can do bet­ter in the world cham­pi­onship,” he said.

Ng took home the prize of US$2,500 (RM10,875), a medal of achieve­ment, a win­ner’s cer­tifi­cate and a four-year mem­ber­ship plan for the Adobe Cre­ative Cloud de­sign soft­ware for his win.

To find out more about Mul­ti­me­dia De­sign or other pro­grammes of­fered by FSAH and schol­ar­ships pro­vided for qual­i­fied stu­dents, please visit the TAR UC Kuala Lumpur Main Cam­pus, or any of the branch cam­puses in Pe­nang, Perak, Jo­hor, Pa­hang and Sabah to en­quire. Al­ter­na­tively, you may log on to the TAR UC web­site at www.tarc.edu.my to find out more.

(Left) Ng Hwa Ee with his sil­ver medal and win­ner’s cer­tifi­cate for the Adobe Cer­ti­fied As­so­ci­ate World Cham­pi­onship. (Right) Ng Hwa Ee and his lec­turer and men­tor, Yong Cheng Fei.

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