Beckham wore it too
It’s easy to look super cool while working out.
Prints and plains make a perfect match.
HAVE you ever walked around a night market and wondered what’s the appeal of a plain t-shirt with the word “Osaka” and a meaningless number on it? Well, the answer lies in two magical words: David Beckham.
It goes way back to the time when Beckham was still the captain of the English football team.
The iconic “Osaka” T-shirt was in fact the first garment designed by James Holder (co-founder and head of design at SuperGroup) for Superdry.
In 2005, Beckham wore the Osaka T-shirt for a photo shoot for his 2005 calendar and the rest, as they say, is Superdry history.
The Harajuku-inspired Brit label has come a long way and Superdry Sport is fast establishing itself as the go-to capsule for fashionable fitness lovers.
For its SS17 collection, Superdry Sport comes in three categories: Men’s, Women’s and its first-ever Superdry Studio collection.
The Men’s collection comes mostly in neutral colours of black, grey and navy blue with a pop of neon here and there keeping things simple. Its signature “Superdry” typography makes the statement.
Whether you are the confident bicep- Turn heads at the gym in prints
and bright colours. flexing guy or corporate slave trying to burn calories gained from stress eating, you will find that Superdry offers just what you need as its gym tops come in relaxed and athletic fits.
Those who are more active outdoors may want to check out the highlights of the collection — the Hybrid Zip Hoodies (which feature a quilted body and jersey sleeves) and the Core Cagoules (which feature water and wind-resistant fabric).
The Women’s collection features a burst of fluro coral, neon python and palm prints. They are sure to turn heads once you step into the gym.
The touch of bright pink and orange adds some personality to the neutral colours.
The winner of the collection is definitely the dip dye blue and pink running jacket which defines the wearer as fun but bold and strong.
Designed for ultimate comfort and flexibility in the studio, the Superdry Studio yoga capsule collection calls out to all “urban yogis”.
The super-relaxed style allows you to focus your mind and body onthe practice ahead.
With products for dedicated gym buffs, casual runners and occasional athletes, Superdry’s Sport Collection has grown from strength to strength.
Superdry can be a hit-and-miss affair but for this collection, it is definitely a hit.