Harvard grateful for real-world learning experience
KUALA LUMPUR: Harvard Business School has praised Media Prima Digital for successfully hosting a team of its students, who received real-world learning experience in Malaysia.
“We are grateful to Media Prima Digital and all FIELD Global Partner organisations for all they have done on behalf of our students.
“The students benefited immeasurably from this experience and we hope the partner organisations did, too,” said FIELD faculty head Professor Juan Alcacer.
Media Prima Digital hosted the students for a week as part of a required first-year course at Harvard Business School called FIELD Global Immersion.
Media Prima Digital is one of 157 FIELD Global Partners spanning 14 countries around the world.
Its chief executive officer, Rafiq Razali, said: “We were certain the students would be able to gather insights here, that they would never be able to glean from classroom discussion alone.”
The FIELD Global Immersion is a course designed to strengthen and develop students’ global intelligence and their ability to manage and operate effectively across cultures and business contexts.
While here, the students pitched their ideas to a leadership team, conducted field research with consumers around Kuala Lumpur and presented their final recommendations to the management.
The students, who have been working closely with Media Prima Digital, including during the months leading up to their arrival in Malaysia, also contributed ideas and input in preparation for the Wanita app, touted as Malaysia’s very first women’s fitness app, which was launched to the public recently.
Media Prima Digital is the digital arm of media conglomerate Media Prima Bhd.
Harvard Business School students with Media Prima Digital chief executive officer Rafiq Razali (right) and Media Prima Labs general manager Nicholas Sagau (left) during a brainstorming session in Sri Pentas, Kuala Lumpur, yesterday.