Har­vard grate­ful for real-world learn­ing ex­pe­ri­ence

New Straits Times - - News -

KUALA LUMPUR: Har­vard Busi­ness School has praised Me­dia Prima Dig­i­tal for suc­cess­fully host­ing a team of its stu­dents, who re­ceived real-world learn­ing ex­pe­ri­ence in Malaysia.

“We are grate­ful to Me­dia Prima Dig­i­tal and all FIELD Global Part­ner or­gan­i­sa­tions for all they have done on be­half of our stu­dents.

“The stu­dents ben­e­fited im­mea­sur­ably from this ex­pe­ri­ence and we hope the part­ner or­gan­i­sa­tions did, too,” said FIELD fac­ulty head Pro­fes­sor Juan Al­cacer.

Me­dia Prima Dig­i­tal hosted the stu­dents for a week as part of a re­quired first-year course at Har­vard Busi­ness School called FIELD Global Im­mer­sion.

Me­dia Prima Dig­i­tal is one of 157 FIELD Global Part­ners span­ning 14 coun­tries around the world.

Its chief ex­ec­u­tive of­fi­cer, Rafiq Razali, said: “We were cer­tain the stu­dents would be able to gather in­sights here, that they would never be able to glean from class­room dis­cus­sion alone.”

The FIELD Global Im­mer­sion is a course de­signed to strengthen and de­velop stu­dents’ global in­tel­li­gence and their abil­ity to man­age and op­er­ate ef­fec­tively across cul­tures and busi­ness con­texts.

While here, the stu­dents pitched their ideas to a lead­er­ship team, con­ducted field re­search with con­sumers around Kuala Lumpur and pre­sented their fi­nal rec­om­men­da­tions to the man­age­ment.

The stu­dents, who have been work­ing closely with Me­dia Prima Dig­i­tal, in­clud­ing dur­ing the months lead­ing up to their ar­rival in Malaysia, also con­trib­uted ideas and in­put in prepa­ra­tion for the Wanita app, touted as Malaysia’s very first women’s fit­ness app, which was launched to the public re­cently.

Me­dia Prima Dig­i­tal is the dig­i­tal arm of me­dia con­glom­er­ate Me­dia Prima Bhd.

Har­vard Busi­ness School stu­dents with Me­dia Prima Dig­i­tal chief ex­ec­u­tive of­fi­cer Rafiq Razali (right) and Me­dia Prima Labs gen­eral man­ager Ni­cholas Sa­gau (left) dur­ing a brain­storm­ing ses­sion in Sri Pen­tas, Kuala Lumpur, yes­ter­day.

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