El­e­gant bag with nine pock­ets

New Straits Times - - Fashion -

The Ribag, avail­able on Zalora.

SOME­TIME by Asian De­sign­ers, the on­line por­tal sell­ing durable daily car­ries, is known for its col­lab­o­ra­tions, whether with fash­ion en­tre­pre­neur Vivy Yu­sof (the So­fina se­ries) or fash­ion de­signer Alia Bas­ta­mam (the Baby Basta).

On its own, the brand’s Niko Niko and Fiko Fiko sell well too and given the palat­able price points, it’s no won­der that the brand is the go-to por­tal for fash­ion­able young ladies.

Its lat­est ad­di­tion, the Ribag, is a col­lab­o­ra­tion with ev­er­green lo­cal de­signer Rizalman Ibrahim and it’s avail­able on pre-or­der on Zalora.

Avail­able in 12 dif­fer­ent colours, cus­tomers from Sin­ga­pore and Malaysia can get their Ribag in their favourite colour ex­clu­sively on Zalora since May 4.

Tak­ing pride in pro­duc­ing high qual­ity bags us­ing in­no­va­tive tech­nol­ogy and ar­ti­sanal tech­niques, Some­time by Asian De­sign­ers is a bag spe­cial­ist com­pany that co-de­signs with se­lected Asian de­sign­ers and fash­ion icons.

De­vel­oped in-house by Some­time, the Ribag is made of a spe­cial mi­crofi­bre and high qual­ity syn­thetic leather with sim­i­lar dura­bil­ity and aes­thetic qualities as gen­uine leather. In line with Rizalman’s sig­na­ture aes­thet­ics, the bag ex­udes grace and el­e­gance with its sleek and struc­tured form.

With prac­ti­cal­ity in mind, it is clev­erly de­signed to have nine pock­ets mak­ing it per­fect for women on the go look­ing for the ac­ces­sory that not only helps her to be more or­gan­ised but also ver­sa­tile to go with dif­fer­ent looks.

“I am de­lighted that Some­time and Rizalman have cho­sen Zalora as its ex­clu­sive on­line part­ner to sell the Ribag. Sup­port­ing the lo­cal fash­ion in­dus­try has al­ways been a key fo­cus for us at Zalora, and so we see this as an­other ex­cit­ing op­por­tu­nity for us to en­able our fash­ion part­ners and give them ac­cess to a much wider au­di­ence in the re­gion across all of our mar­kets,” Zalora group chief ex­ec­u­tive of­fi­cer Parker Gun­der­sen says.

The Ribag re­tails at RM229 and is avail­able in 12 colours — Army green, Black, Brown, Lake blue, Dusty rose, Glacier blue, Gray, Hunter green, Ma­roon, Navy, Nude, Puce. The bag has a struc­tured and slouchy sil­hou­ette. The buckle is em­bossed

with the col­lab­o­ra­tion


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