Sam­sung reshuf­fles top ex­ec­u­tive line-up

New Straits Times - - Business -

SEOUL: Sam­sung Elec­tron­ics Co Ltd yes­ter­day named a new head of mo­bile mar­ket­ing and a new China chief as part of an ex­ec­u­tive reshuf­fle de­signed to pre­vent a “fall” in mo­men­tum fol­low­ing the ar­rest of its vice-chair­man.

But an­a­lysts said the reshuf­fle looked more like a stop-gap mea­sure rather than an long-term fix as the Ap­ple Inc ri­val copes with the fall­out from the ab­sence of Sam­sung Group leader Lee Jaey­ong.

“It ap­pears that Sam­sung made the changes at a smallest pos­si­ble scale in or­der to en­sure that its busi­ness op­er­a­tions keep run­ning,” said Park Ju-gun, head of cor­po­rate anal­y­sis firm CEO Score.

Sam­sung said ex­ec­u­tive vi­cepres­i­dent Choi Kyung-sik had been pro­moted to lead the mo­bile di­vi­sion’s strate­gic mar­ket­ing of­fice as part of a shake-up at the prod­uct busi­nesses such as smart­phones and tele­vi­sions. Choi’s pre­de­ces­sor, Lee Sangchul, had been re­as­signed to over­see Southeast Asian op­er­a­tions.

Kwon Kye-hyun was named head of the China busi­ness, where Sam­sung’s smart­phone sales have strug­gled to re­gain mo­men­tum amid com­pe­ti­tion from the likes of Huawei Tech­nolo­gies Co Ltd, Oppo and Vivo.

“Sam­sung Elec­tron­ics de­cided to ex­e­cute on these ap­point­ments in the be­lief that the or­gan­i­sa­tional me­tab­o­lism would de­cline if we de­lay them any fur­ther,” said the com­pany in a state­ment, adding they would “min­imise un­cer­tain­ties.”

Fur­ther ex­ec­u­tive ap­point­ments, in­clud­ing in the cash-cow semi­con­duc­tor di­vi­sion, would be an­nounced at a later date, a com­pany spokesman said.

The com­pany is ex­pected to de­liver record prof­its this year, on the back of a mem­ory mar­ket boom and strong sales of its Galaxy S8 smart­phones. Reuters

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