LVMH’s multi-brand e-com­merce site

New Straits Times - - Business -

NEW YORK: LVMH is rais­ing the stakes in luxury e-com­merce, set­ting up its first multi-brand site in eight years that puts brands like Louis Vuit­ton along­side those of ri­vals such as Gucci and Prada. The new site for the com­pany’s Parisian de­part­ment store Le Bon Marche, 24Sevres.com, will fea­ture more than 150 luxury la­bels when it opens next month. 24Sevres.com, named af­ter the ad­dress of the sto­ried

Left Bank de­part­ment store, will ship from France to more than 75 coun­tries.

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