LVMH’s multi-brand e-commerce site
NEW YORK: LVMH is raising the stakes in luxury e-commerce, setting up its first multi-brand site in eight years that puts brands like Louis Vuitton alongside those of rivals such as Gucci and Prada. The new site for the company’s Parisian department store Le Bon Marche, 24Sevres.com, will feature more than 150 luxury labels when it opens next month. 24Sevres.com, named after the address of the storied
Left Bank department store, will ship from France to more than 75 countries.