Min­istry eyes 15,000 vis­i­tors, RM12m in turnover at MIDE

New Straits Times - - Business -

KUALA LUMPUR: The 12th Malaysia In­ter­na­tional Dive Expo (MIDE) 2017 is ex­pected to at­tract 15,000 vis­i­tors and reg­is­ter about RM12 mil­lion in turnover.

Deputy Tourism and Cul­ture Min­is­ter Datuk Mas Er­miey­ati Sam­sudin said the three-day ex­hi­bi­tion that be­gan yes­ter­day not only catered to those who loved div­ing but func­tioned as a busi­ness plat­form as well.

“The expo has evolved into a highly suc­cess­ful busi­ness plat­form with an im­pres­sive re­turn on in­vest­ment track record, sup­ported by more than 130,000 con­sumers over the last decade with an av­er­age min­i­mum of 10,000 vis­i­tors yearly,” she said when of­fi­ci­at­ing MIDE 2017 at Pu­tra World Trade Cen­tre, here, yes­ter­day.

Mas Er­miey­ati said div­ing was a top tourist at­trac­tion in Malaysia as the coun­try of­fered more than 40 world-class div­ing des­ti­na­tions and marine parks, in­clud­ing Si­padan, Mabul, Layang-Layang, Per­hen­tian, Redang and Miri.

MIDE 2017 will show­case prod­ucts and ser­vices from more than 150 par­tic­i­pat­ing firms with a to­tal of 220 booths.

Mean­while, Mas Er­miey­ati said lo­cal and in­ter­na­tional tourist ar­rivals in Sabah alone rose to 73,477 last year from 55,381 in 2015.

She said with the es­tab­lish­ment of the Na­tional Recre­ational Scuba Div­ing Coun­cil Malaysia in Oc­to­ber last year, it was hoped that the scuba div­ing in­dus­try could con­trib­ute to­wards the tourism in­dus­try and dive tourism rev­enues. Ber­nama Par­tic­i­pat­ing firms

at MIDE 2017

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