NSTP to be multi-plat­form, real-time con­tent provider, says CEO

New Straits Times - - News -

KUALA LUMPUR: Me­dia con­glom­er­ate New Straits Time Press Bhd (NSTP) is trans­form­ing and strength­en­ing it­self from a news­pa­per-based com­pany to a mul­ti­plat­form, real-time con­tent provider.

NSTP chief ex­ec­u­tive of­fi­cer Datuk Ab­dul Jalil Hamid said the move was in tune with the chang­ing land­scape, where tech­nol­o­gysavvy peo­ple were de­mand­ing news and in­for­ma­tion in­stantly, any­where and any­time.

“It is crit­i­cal that we trans­form NSTP from be­ing a purely news­pa­per com­pany to a con­tent provider, putting out fast, re­li­able and ac­cu­rate news to the peo­ple. We are shift­ing the de­liv­ery plat­form to ad­di­tional plat­forms, and print will re­main one of them. But, it is go­ing to be dig­i­tal first, print later,” he said, adding that the NSTP was lever­ag­ing on the ac­ces­si­bil­ity and ef­fi­ciency of so­cial me­dia, in­clud­ing YouTube and Face­book, to de­liver the news.

Jalil took over the NSTP lead­er­ship from Datuk Mo­ham­mad Azlan Abdullah in March, while over­see­ing op­er­a­tions of three news­pa­pers, The New Straits Times, Berita Har­ian and Malay lan­guage tabloid, Har­ian Metro.

The group has three on­line news web­sites, news apps, e-pa­pers and five e-mag­a­zines.

Jalil said the com­pany was fo­cused on grow­ing rev­enue from the dig­i­tal sources by mon­etis­ing con­tent via sub­scrip­tions, spon­sor­ship and ad­ver­tise­ments.

“We are go­ing to rev­o­lu­tionise the whole thing. By go­ing dig­i­tal, we are look­ing at not los­ing so much rev­enue from ad­ver­tis­ing and cir­cu­la­tion (of the news­pa­pers).”

He said the dig­i­tal plat­form had con­trib­uted sig­nif­i­cantly to to­tal com­pany rev­enue last year.

“It is grow­ing very fast, and more than what we had fore­cast in terms of value and per­cent­age. We want to con­tinue grow­ing it.” Ber­nama

Datuk Ab­dul Jalil Hamid

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