Hip hop star Son­aOne’s ‘Again’ gets US mas­ter­ing mae­stro’s touch

New Straits Times - - En­ter­tain­ment -

SON­AONE must have been reel­ing with ex­cite­ment, as his lat­est sin­gle Again has un­der­gone a mas­ter­ing process by Chris Athens, the man re­spon­si­ble in weav­ing magic for sev­eral no­table stars such as Char­lie Puth, Drake, Rick Ross, Par­tyNex­tDoor and DJ Khaled.

The award-win­ning rap­per and his la­bel, Kar­tel Records, de­cided that the up­beat tune, which is pro­duced, com­posed, writ­ten and mixed by the 28-year-old artiste, should re­ceive Athens’ mas­tery.

“The mas­ter­ing process of a song comes last af­ter mix­ing. It con­sists of boost­ing the over­all vol­ume lev­els in or­der to achieve the most en­joy­able lis­ten­ing ex­pe­ri­ence,” ex­plained Son­aOne, whose real name is Mikael Adam Lozach.

“Depend­ing on the genre, or style of mu­sic, there are dif­fer­ences in tech­niques and meth­ods. Mas­ter­ing is like throw­ing a raw pizza into an oven, and we only en­joy it when it’s cooked.

“We opted for Chris to achieve a sound that would be seam­less with the cur­rent in­ter­na­tional stan­dard in hip hop mu­sic. We are most likely go­ing to be work­ing with him again for fu­ture re­leases,” Son­aOne cheek­ily ex­plained with a pun.

Son­aOne said he was al­ways evolv­ing as an artiste, and this sin­gle would be a rep­re­sen­ta­tion of his growth on many lev­els.

“I’ve evolved son­i­cally, men­tally and emo­tion­ally. Again is a small glimpse of what is soon to come,” he said.

Son­aOne’s tal­ent was first spot­ted by award-win­ning hip hop star Joe Fl­iz­zow, who in­vited the then fledgling rap­per to join his la­bel Kar­tel Records in 2010. Four years later, Son­aOne’s first sin­gle No More from his de­but al­bum Grow­ing Up Sucks! won Best Song and Best Lo­cal English Song awards at the 21st Anugerah In­dus­tri Muzik.

At the same event, Apa Khabar, a col­lab­o­ra­tion with his boss Joe, took home Best Hip Hop Song. It went on to win Best Song at TV3’s 29th Anugerah Juara Lagu, a month later.

To date, Son­aOne has not only done col­lab­o­ra­tion work, but also com­posed songs for var­i­ous top singers such as Faizal Tahir, Yuna, Al­timet and In­done­sian singer Af­gan.

“I’ve learnt a lot from my peers in the mu­sic in­dus­try, mostly from watch­ing, ob­serv­ing, lis­ten­ing and ask­ing the right ques­tions at the right time. What would pre­pare me best for a bet­ter op­por­tu­nity is to study the op­por­tu­nity.”

Again is now avail­able for down­load from all dig­i­tal stores.


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