Association announces new leadership line-up
KUALA LUMPUR: Commercial Radio Malaysia (CRM), the association of commercial radio operators in Malaysia, recently announced its new leadership line-up following its 20th annual general meeting on April 13.
Datuk Jake Abdullah, the chief executive officer of Astro Radio, was re-elected for the 2017-2018 term.
Rimakmur Sdn Bhd general manager (sales) Erin Hwang Bin Bin was re-elected vice-president, while Anida Mohd Tahrim (Max Air Play Sdn Bhd) and Bala Murali Subramaney (Capital FM Sdn Bhd) were elected honorary secretary and honorary treasurer, respectively.
The CRM line-up now comprises 22 commercial radio stations from Peninsular Malaysia and Sabah and Sarawak.
Last year, CRM partnered with international research firm GfK to generate radio insights, trends and data for members, advertisers and business partners.
“The ability of radio to be agile and nimble will continue to be relevant in a fastchanging media landscape; especially with the advent of technology.
“The last few years have seen rapid transformation in communications, which had a major impact on media.
“Radio, however, remains relevant, as it has the ability to merge with any other media platform effortlessly.
“Most CRM operators have very strong digital and social media presence, and they understand the value of great content,” said Jake in a statement.
He said CRM was committed to ensuring that it adhered to all required guidelines by constantly engaging with industry players, including regulators, advertising and marketing agencies.