As­so­ci­a­tion an­nounces new lead­er­ship line-up

New Straits Times - - Business -

KUALA LUMPUR: Com­mer­cial Ra­dio Malaysia (CRM), the as­so­ci­a­tion of com­mer­cial ra­dio op­er­a­tors in Malaysia, re­cently an­nounced its new lead­er­ship line-up fol­low­ing its 20th an­nual gen­eral meet­ing on April 13.

Datuk Jake Abdullah, the chief ex­ec­u­tive of­fi­cer of Astro Ra­dio, was re-elected for the 2017-2018 term.

Ri­mak­mur Sdn Bhd gen­eral man­ager (sales) Erin Hwang Bin Bin was re-elected vice-pres­i­dent, while Anida Mohd Tahrim (Max Air Play Sdn Bhd) and Bala Mu­rali Subra­maney (Cap­i­tal FM Sdn Bhd) were elected hon­orary sec­re­tary and hon­orary trea­surer, re­spec­tively.

The CRM line-up now com­prises 22 com­mer­cial ra­dio sta­tions from Penin­su­lar Malaysia and Sabah and Sarawak.

Last year, CRM part­nered with in­ter­na­tional re­search firm GfK to gen­er­ate ra­dio in­sights, trends and data for mem­bers, ad­ver­tis­ers and busi­ness part­ners.

“The abil­ity of ra­dio to be ag­ile and nim­ble will con­tinue to be rel­e­vant in a fastchang­ing me­dia land­scape; es­pe­cially with the ad­vent of tech­nol­ogy.

“The last few years have seen rapid trans­for­ma­tion in com­mu­ni­ca­tions, which had a ma­jor im­pact on me­dia.

“Ra­dio, how­ever, re­mains rel­e­vant, as it has the abil­ity to merge with any other me­dia plat­form ef­fort­lessly.

“Most CRM op­er­a­tors have very strong dig­i­tal and so­cial me­dia pres­ence, and they un­der­stand the value of great con­tent,” said Jake in a state­ment.

He said CRM was com­mit­ted to en­sur­ing that it ad­hered to all re­quired guide­lines by con­stantly en­gag­ing with in­dus­try play­ers, in­clud­ing reg­u­la­tors, ad­ver­tis­ing and mar­ket­ing agen­cies.

Datuk Jake Abdullah

Erin Hwang Bin Bin

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