FONTERRA EX­PECTS S-E ASIAN DE­MAND TO BOOST SALES

Re­gional dairy con­sump­tion set to dou­ble global growth of 3-4pc this year

New Straits Times - - Business -

AMIR HISYAM RASID SUBANG bt@me­di­aprima.com.my

FONTERRA Brands (Malaysia) Sdn Bhd fore­sees stronger sales in the lo­cal and ex­port mar­kets on grow­ing con­sump­tion of dairy prod­ucts in South­east Asia.

Man­ag­ing di­rec­tor Jose Miguel Por­raz-Lando said Fonterra ex­pected the dairy con­sump­tion in the re­gion to dou­ble the global con­sump­tion growth of three to four per cent this year.

“We are very fo­cused on grow­ing our ex­ports. We see the con­sump­tion (of dairy) is grow­ing ev­ery year in Malaysia as well as glob­ally.

“In Malaysia, we see con­sump­tion grow­ing an ad­di­tional one kg from 46kg per per­son ev­ery year, get­ting closer to 65kg per per­son ev­ery year in Sin­ga­pore.

“The world av­er­age is about 110kg per per­son ev­ery year. We are also wit­ness­ing con­sump­tion in other mar­kets grow­ing at a very fast pace,” he said, here, yes­ter­day.

Fonterra chose Malaysia as its hub to serve the lo­cal mar­ket and other 13 coun­tries in South­east Asia and the Mid­dle East.

The dairy gi­ant has re­opened its Susumas fa­cil­ity in Shah Alam af­ter in­vest­ing RM20 mil­lion on up­grad­ing the plant in­fra­struc­ture to boost man­u­fac­tur­ing ca­pac­ity.

“The upgrade will al­low us to blend and pack around 30,000 tonnes of milk pow­der prod­ucts a year, which is one bil­lion serves of dairy nu­tri­tion.

“This puts us in a strong po­si­tion to meet the grow­ing de­mand for dairy nu­tri­tion, driven by the re­gion’s fast-grow­ing mid­dle-class and pop­u­la­tion growth,” said Por­raz-Lando.

Mean­while, Deputy In­ter­na­tional Trade and In­dus­try Min­is­ter Datuk Ah­mad Maslan said it aimed to in­crease to­tal trade be­tween Malaysia and New Zealand by 10 per cent in 2020.

Last year, he said, Malaysia’s to­tal trade with New Zealand stood at RM5.46 bil­lion, with ex­ports of RM2.82 bil­lion and im­ports worth RM2.63 bil­lion.

“New Zealand is one of our strong­est and clos­est trade part­ners. We are glad that it has grown from strength-tostrength. Our long-stand­ing friend­ship is based on strong ties in trade, ed­u­ca­tion, se­cu­rity and de­fence, and tourism,” he said.

PIC BY SYARAFIQ ABD SA­MAD

(From left) New Zealand High Com­mis­sioner to Malaysia Dr John Subritzky, Maori De­vel­op­ment Min­is­ter and As­so­ciate Min­is­ter for Eco­nomic De­vel­op­ment Te Ururoa Flavell, Deputy In­ter­na­tional Trade and In­dus­try Min­is­ter Datuk Ah­mad Maslan, Fonterra di­rec­tor David MacLeod and man­ag­ing di­rec­tor Jose Miguel Por­raz-Lando af­ter the re­open­ing of Fonterra’s Susumas fa­cil­ity in Shah Alam yes­ter­day.

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