Nasi da­gang set to pen­e­trate Euro­pean mart

Men­teri Be­sar Tereng­ganu Inc ne­go­ti­at­ing with sev­eral com­pa­nies to mar­ket the dish in Europe

New Straits Times - - Business - DR WAN AH­MAD RUDIRMAN WAN RAZAK

ADRIAN DAVID

KUALA TERENG­GANU news@nst.com.my

TERENG­GANU’S fa­mous nasi da­gang, in frozen form, is set to pen­e­trate the Euro­pean mar­ket next year. Men­teri Be­sar Tereng­ganu In­cor­po­rated Sdn Bhd (TI) chief ex­ec­u­tive of­fi­cer Dr Wan Ah­mad Rudirman Wan Razak said it was in ne­go­ti­a­tions with sev­eral com­pa­nies in Europe, in­clud­ing in the United King­dom, to mar­ket the dish pro­duced by T-Kitchen.

“Our fast-food chain of Chicken Cot­tage in Lon­don will be­come one of the dis­tri­bu­tion cen­tres for the frozen nasi da­gang.

“We are op­ti­mistic of good de­mand as we plan to of­fer a va­ri­ety of lauk (curry) like ikan tongkol, prawn, chicken and beef, to go with the nasi da­gang,” said Rudirman.

He added that he was con­fi­dent the nasi da­gang would be well re­ceived as Chicken Cot­tage catered for ha­lal cus­tomers.

The frozen nasi da­gang was the brain­child of Tereng­ganu Men­teri Be­sar Datuk Seri Ah­mad Razif Ab­dul Rah­man, who came up with the idea dur­ing his visit to Lon­don last year.

“As such, TI is all out for pro­mot­ing nasi da­gang in Europe, espe­cially as part of the ‘Visit Beau­ti­ful Tereng­ganu 2017’ cam­paign.

“We have un­der­taken var­i­ous pro­mo­tional cam­paigns for nasi da­gang over there, as it is a pride of Tereng­ganu, be­ing a tra­di­tional dish,” said Rudirman.

He said Razif had sim­i­larly pro­moted frozen nasi da­gang dur­ing his visit to Mel­bourne and Perth in Aus­tralia re­cently

It re­sulted in a me­moran­dum-ofun­der­stand­ing be­ing signed be­tween T-Kitchen and a dis­trib­u­tor in Perth.

“As a start, we ex­pect to sell 1,000 packs of frozen nasi da­gang a month in Perth.

We are tar­get­ing to even­tu­ally sell 30,000 packs un­til end of this year,” said Rudirman, adding that Malaysian stu­dents in Aus­tralia would be re­cruited as sales agents, too.

He added that a new T-Kitchen fac­tory in Chen­der­ing, Kuala Tereng­ganu, would be able to meet the ris­ing de­mand for frozen nasi da­gang.

“As a start, we ex­pect to sell 1,000 packs of frozen nasi da­gang a month in Perth. We tar­get to sell 30,000 packs un­til end of this year.

Tereng­ganu Men­teri Be­sar

Datuk Seri Ah­mad Razif Ab­dul Rah­man launch­ing the Fi­esta Malaysia 2017 in Mel­bourne, Aus­tralia re­cently

Tereng­ganu Men­teri Be­sar Datuk Seri Ah­mad Razif Ab­dul Rah­man (left) in­tro­duc­ing restau­rant own­ers in Perth, Aus­tralia to the frozen nasi da­gang.

Tereng­ganu Men­teri Be­sar Datuk Seri Ah­mad Razif Ab­dul Rah­man (right) with sam­ples of the frozen nasi da­gang af­ter a sign­ing cer­e­mony in Perth, Aus­tralia.

Men­teri Be­sar Tereng­ganu In­cor­po­rated Sdn Bhd chief ex­ec­u­tive of­fi­cer Dr Wan Ah­mad Rudirman Wan Razak is con­fi­dent of good de­mand for the frozen nasi da­gang.

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