NSTP CEO SHARES INSIGHT WITH STUDENTS

UiTM undergrads get to learn first-hand about media industry

HARIZ MOHD

SHAH ALAM harizm@nst.com.my

UNIVERSITI Teknologi Mara (UiTM) students were yesterday given a rare opportunity to learn first-hand about the media industry from veteran journalist Datuk Abdul Jalil Hamid.

Jalil, who is the New Straits Times Press Bhd chief executive officer, was also invited as a guest on UFM Radio’s Mara Level 13 programme.

During the 60-minute programme, Jalil talked about how the media industry had evolved in the digital era, besides listing down the challenges faced by the traditional media.

The show was hosted by deejay Nurafiza Abu Bakar at the UFM studio at UiTM’s main campus here.

A group of Mass Communication students later participated in an informal dialogue session with Jalil, who has spent 35 years in the media industry.

They asked him for his take on a wide range of issues, including the initiatives taken by the print media to compete against digital media platforms.

Jalil also fielded questions on the industry’s requirements for aspiring journalists, as well as the benefits and risks posed by social media.

Second-year student Nik Mohamad Aifaa Mohd Zamri, 22, said the session was meaningful to all mass communication students.

UiTM Mass Communication Alumni deputy president Basree Rakijan said the programme, which began two years ago, invited UiTM graduates who were successful in their respective fields to engage with students.

UFM Radio, which has three DJs, broadcasts on 93.6FM.

It aims to boost UiTM’s status as the university with the best campus radio station in the country.

UFM Radio is also a centre for learning for mass communication and media studies students who major in broadcasting.