UiTM un­der­grads get to learn first-hand about me­dia in­dus­try

New Straits Times - - News -


SHAH ALAM harizm@nst.com.my

UNIVERSITI Te­knologi Mara (UiTM) stu­dents were yes­ter­day given a rare op­por­tu­nity to learn first-hand about the me­dia in­dus­try from vet­eran jour­nal­ist Datuk Ab­dul Jalil Hamid.

Jalil, who is the New Straits Times Press Bhd chief ex­ec­u­tive of­fi­cer, was also in­vited as a guest on UFM Ra­dio’s Mara Level 13 pro­gramme.

Dur­ing the 60-minute pro­gramme, Jalil talked about how the me­dia in­dus­try had evolved in the dig­i­tal era, be­sides list­ing down the chal­lenges faced by the tra­di­tional me­dia.

The show was hosted by dee­jay Nu­rafiza Abu Bakar at the UFM stu­dio at UiTM’s main cam­pus here.

A group of Mass Com­mu­ni­ca­tion stu­dents later par­tic­i­pated in an in­for­mal di­a­logue ses­sion with Jalil, who has spent 35 years in the me­dia in­dus­try.

They asked him for his take on a wide range of is­sues, in­clud­ing the ini­tia­tives taken by the print me­dia to com­pete against dig­i­tal me­dia plat­forms.

Jalil also fielded ques­tions on the in­dus­try’s re­quire­ments for aspir­ing jour­nal­ists, as well as the ben­e­fits and risks posed by so­cial me­dia.

Sec­ond-year stu­dent Nik Mo­hamad Ai­faa Mohd Zamri, 22, said the ses­sion was mean­ing­ful to all mass com­mu­ni­ca­tion stu­dents.

UiTM Mass Com­mu­ni­ca­tion Alumni deputy pres­i­dent Bas­ree Rak­i­jan said the pro­gramme, which be­gan two years ago, in­vited UiTM grad­u­ates who were suc­cess­ful in their respective fields to en­gage with stu­dents.

UFM Ra­dio, which has three DJs, broad­casts on 93.6FM.

It aims to boost UiTM’s sta­tus as the univer­sity with the best cam­pus ra­dio sta­tion in the coun­try.

UFM Ra­dio is also a cen­tre for learn­ing for mass com­mu­ni­ca­tion and me­dia stud­ies stu­dents who ma­jor in broad­cast­ing.

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