A record smile

HOW much attention do we pay to the humble toothbrush, possibly changing it only twice a year? Is this just a tool that we begin and end our day with, so as to maintain our permanent set of 32 teeth? How much attention do we put into choosing the correct toothbrush to suit our specific lifestyle needs?

All these and more were answered during the collaboration between INTI International College Subang (INTI) and Scandinavian oral care brand Jordan to build Malaysia’s Biggest Toothbrush Replica.

To celebrate the brand’s 180th anniversary, Jordan Asia Pacific Sdn Bhd together with 46 students and three lecturers of INTI’s Centre for Art and Design (ICAD) worked closely to create a 5.8m giant toothbrush replica which earned its position in the

recently.

Eric Yong Chee Loong, Jordan Asia Pacific market manager for Malaysia, Thailand and Taiwan, said: “Via this creative project, Jordan extended a challenge to students to pit their design acumen and skills. We gave them detailed product information and toothbrushes from the Clean Smile range, inspiring them with the task to break or set a new record worthy of this anniversary.”

Some 2,281 toothbrushes make up the 5,780mm by 400mm structure with the individual toothbrushes arranged on a plywood core structure, and scaled to the desired size and exact proportions. Around 1,209 units of toothbrushes went into the toothbrush replica head, to represent the bristles.

ICAD dean Ang Tong Yin said a dedicated group worked on this challenge over six weeks, with students from different design disciplines being involved in varied roles and at different times. ICAD students’ international exposure, innovative learning and individual development were further enhanced through participation in Jordan’s corporate social responsibility project.

Jason Teh Wen Jun, 20, a second-year Degree in Interior Design student, said: “It was a great experience as it was my first time participating in a event. As

Via this creative project, Jordan extended a challenge to students to pit their design acumen and skills.”

Jordan Asia Pacific market manager