Fur­ni­ture firms urged to go on­line

New Straits Times - - Busi­ness -

“e-trade of­fers in­cen­tives for lo­cal SMEs to start sell­ing glob­ally through e-mar­ket­places.”

RAJA NOR ZI­HAN RAJA MOHSIN, Matrade di­rec­tor of e-busi­ness and in­for­ma­tion tech­nol­ogy

KUALA LUMPUR: The Malaysia Ex­ter­nal Trade De­vel­op­ment Corp (Matrade) and Muar Fur­ni­ture As­so­ci­a­tion (MFA) jointly or­gan­ised a sem­i­nar to pro­mote e-com­merce and en­cour­age lo­cal fur­ni­ture com­pa­nies to pen­e­trate global mar­kets on­line.

Matrade di­rec­tor of e-busi­ness and in­for­ma­tion tech­nol­ogy Raja Nor Zi­han Raja Mohsin said the sem­i­nar was in line with its ini­tia­tive to pro­mote se­lected sec­tors to reach global mar­kets through e-com­merce, as high­lighted in the Na­tional eCom­merce Strate­gic Roadmap.

“Fur­ni­ture is a highly po­ten­tial e-com­merce sec­tor. Our pro­gramme, e-trade, of­fers in­cen­tives for lo­cal small and medium en­ter­prises (SMEs) to start sell­ing glob­ally through e-mar­ket­places.

“SMEs must take the op­por­tu­nity to reg­is­ter for the pro­gramme and utilise its ben­e­fits. Fur­ni­ture com­pa­nies in e-trade have se­cured buy­ers from China, Sin­ga­pore, Myan­mar, Panama and Iraq,” she said yes­ter­day.

The sem­i­nar themed, “Ex­port Op­por­tu­ni­ties Through e-Com­merce For Fur­ni­ture In­dus­try”, was at­tended by 70 MFA mem­bers and fur­ni­ture firms from Jo­hor.

Lo­cal firms can ap­ply to be an e-trade pro­gramme par­tic­i­pant through www.matrade.gov.my/en/etrade or email en­quiries to etrade@matrade.gov.my. Ber­nama

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