Furniture firms urged to go online

“e-trade offers incentives for local SMEs to start selling globally through e-marketplaces.”

RAJA NOR ZIHAN RAJA MOHSIN, Matrade director of e-business and information technology

KUALA LUMPUR: The Malaysia External Trade Development Corp (Matrade) and Muar Furniture Association (MFA) jointly organised a seminar to promote e-commerce and encourage local furniture companies to penetrate global markets online.

Matrade director of e-business and information technology Raja Nor Zihan Raja Mohsin said the seminar was in line with its initiative to promote selected sectors to reach global markets through e-commerce, as highlighted in the National eCommerce Strategic Roadmap.

“Furniture is a highly potential e-commerce sector. Our programme, e-trade, offers incentives for local small and medium enterprises (SMEs) to start selling globally through e-marketplaces.

“SMEs must take the opportunity to register for the programme and utilise its benefits. Furniture companies in e-trade have secured buyers from China, Singapore, Myanmar, Panama and Iraq,” she said yesterday.

The seminar themed, “Export Opportunities Through e-Commerce For Furniture Industry”, was attended by 70 MFA members and furniture firms from Johor.

Local firms can apply to be an e-trade programme participant through www.matrade.gov.my/en/etrade or email enquiries to etrade@matrade.gov.my. Bernama