Boost e-com­merce in re­tail sec­tor, says coun­cil

New Straits Times - - News -

KUALA LUMPUR: As the gov­ern­ment puts more em­pha­sis on ecom­merce, more im­prove­ments can be made for Malaysia to be at the fore­front of the re­gion’s whole­sale and re­tail sec­tor.

Malaysian Re­tail­ers As­so­ci­a­tion coun­cil mem­ber Datuk Dr Ameer Ali My­din said the moderni­sa­tion of the shop­ping ex­pe­ri­ence was a win-win sit­u­a­tion for re­tail­ers but more could be done to en­sure that the coun­try would not be left be­hind in the bor­der­less e-com­merce world.

“The gov­ern­ment has done well in en­sur­ing that we are at the fore­front (of the re­gion’s whole­sale and re­tail sec­tor) as it gives im­pe­tus to re­tail play­ers, big and small, to grow fur­ther.

“How­ever, e-com­merce is bor­der­less, which means we need to im­prove our broad­band ser­vices as well as lo­gis­tics sup­ply (chain man­age­ment sys­tem).

“Traf­fic jams are a big hin­drance to ecom­merce as they af­fect de­liv­ery ser­vices. If we can­not de­liver fast, the lo­gis­tic costs be­come ex­pen­sive. At the end of the day, con­sumers will have to pay for ev­ery­thing.”

Ameer said the fo­cus on e-com­merce would au­gur well for the big play­ers of brick and mor­tar busi­nesses who fo­cused on big­ger ticket items, as well as smal­land medium-sized busi­ness which fo­cused on niche mar­kets.

The New Straits Times Press’ an­nual re­port stated that the gov­ern­ment was com­mit­ted to sup­port­ing, im­prov­ing and sus­tain­ing de­vel­op­ment in the whole­sale and re­tail sec­tor as it was the big­gest con­trib­u­tor to Malaysia’s gross do­mes­tic prod­uct last year at 15.5 per cent.

It stated that em­pha­sis on dig­i­tal in­no­va­tion should en­sure (the coun­try’s) com­pet­i­tive edge in the global re­tail arena and help main­tain its po­si­tion as one of the lead­ing re­tail des­ti­na­tions glob­ally.

“The thriv­ing ecom­merce ecosys­tem in Malaysia is ex­pected to dou­ble the av­er­age rev­enue per user by 2021. The high num­ber of user pen­e­tra­tion and de­mand for price trans­parency, along with ad­vances in mo­bile pay­ment in­fra­struc­ture, has brought forth in­no­va­tions in re­tail­ing prac­tices that en­hance cus­tomer ex­pe­ri­ence and sat­is­fac­tion.”

Datuk Dr Ameer Ali My­din

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