NST’S CIRCULATION INCREASES

Sis­ter pa­pers ‘BH’, ‘BH Ahad’ also see in­crease

New Straits Times - - News - FERNANDO FONG KUALA LUMPUR news@nst.com.my

THE New Straits Times, New Sun­day Times, BH and BH Ahad scored circulation growth in sec­ond half of 2016, ac­cord­ing to data re­leased by Au­dit Bu­reau Circulation.

NST sold 54,490 copies daily be­tween July and De­cem­ber, an in­crease of 23.6 per cent or 10,400 copies com­pared within the first half of 2016.

The New Sun­day Times sold 55,998 copies daily dur­ing the same pe­riod, an in­crease of 8.2 per cent or 4,230 copies.

Both news­pa­pers, which saw a ma­jor re­vamp this year, also recorded an in­crease in their dig­i­tal edi­tion with an in­crease of 56.1 and 56.5 per cent re­spec­tively.

NST’s sis­ter pa­pers, BH and BH Ahad, also saw an in­crease in their circulation at 0.3 per cent and 1.1 per cent or 260 and 1,011 copies re­spec­tively dur­ing the same pe­riod, while Har­ian Metro dropped by five per cent.

This came amidst var­i­ous im­prove­ments to the pub­li­ca­tion.

The daily dig­i­tal pa­per’s sub­scrip­tion in­creased by 70 per cent while Har­ian Metro in­creased by 82 per cent.

The news­pa­pers did well at a time when their com­peti­tors ex­pe­ri­enced a de­cline in circulation.

The New Straits Times Press’s com­peti­tors, The Star, Sun­day Star, Utu­san Malaysia, Ming­guan Malaysia, Kosmo and Kosmo Ahad, saw a de­cline.

In the English news­pa­per seg­ment, The Star was hit with a drop of 12 per cent or 27,587 copies in its circulation, while Sun­day Star fell by 11 per cent or 24,816 copies.

Utu­san Malaysia also fell by a great mar­gin, los­ing 14 per cent or 20,863 copies while Ming­guan Malaysia did not per­form well with a drop of 10 per cent or 30,533 copies.

Kosmo fell by 10 per cent or 18,875 copies while Kosmo Ahad dipped by eight per cent or 15,519 copies.

The Edge and The Edge Fi­nan­cial, how­ever, recorded an up­lift of eight and 12 per cent or 482 and 38 copies re­spec­tively.

The sec­ond half of last year saw 2.8 mil­lion copies of news­pa­pers in to­tal circulation daily in the coun­try.

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