FORAY INTO CHINA E-COM­MERCE

ACCSoft to launch plat­form host­ing sports­wear prod­ucts in Fu­jian prov­ince by Au­gust

New Straits Times - - Business / News - JOHN GILBERT bt@me­di­aprima.com.my

ACCSOFT Tech­nol­ogy Bhd (ATB), for­merly known as Ori­ented Me­dia Group Bhd, will launch its e-com­merce plat­form in China by Au­gust.

Man­ag­ing di­rec­tor Zhu GuoHe said its e-com­merce plat­form would be fully op­er­a­tional by then, and would host a wide ar­ray of sportwear/footwear prod­ucts from small and medium-sized man­u­fac­tur­ers, as well as whole­salers and re­tail­ers in the busi­ness-to-busi­ness (B2B) model.

“Once the e-com­merce por­tal is up and run­ning in China, we will repli­cate the same model in Malaysia, with some mi­nor tweaks to bet­ter suit lo­cal con­sumers.

“We an­tic­i­pate the Malaysian ecom­merce site to be up and run­ning within the fourth quar­ter of the year,” he told NST Busi­ness af­ter the com­pany’s an­nual gen­eral meet­ing here yes­ter­day.

ATB be­gan its e-com­merce foray by fo­cus­ing on a plat­form for sports­wear in China’s Fu­jian prov­ince due to its prox­im­ity to ap­prox­i­mately 5,000 sports­wear and footwear man­u­fac­tur­ers.

Ac­cord­ing to its an­nual re­port, ATB, via its wholly-owned sub­sidiary Fu­jian Accsoft Tech­nol­ogy De­vel­op­ment Co Ltd (FATD), may also ex­pand its reach to other re­gions in China.

The com­pany has also signed a co­op­er­a­tion frame­work agree­ments with busi­ness part­ners in China to ex­plore the e-com­merce mar­ket.

Touch­ing on fund­ing, Zhu said the e-com­merce ex­er­cise was bud­geted in the rights is­sue ex­er­cise un­der­taken in De­cem­ber 2015.

“We raised RM14 mil­lion from the cap­i­tal mar­ket for the e-com­merce setup for both Malaysia and China.

“We have al­lo­cated be­tween RM4 mil­lion and RM5 mil­lion for the China setup, with the bal­ance for Malaysia,” he said.

Zhe said the In­ter­net-based ecom­merce plat­form op­er­a­tor was also in talks with small-scale lo­cal fast mov­ing con­sumer goods (FMGC) man­u­fac­tur­ers in Malaysia to ex­pand their mar­ket into China via its e-com­merce plat­form.

He said prod­ucts such as Tongkat Ali cof­fee and White Cof­fee were very pop­u­lar in China, adding that small-scale play­ers should cap­i­talise on the its ecom­merce plat­form to gain en­try into the Chi­nese mar­ket.

Apart from FMCG prod­ucts, AHB’s e-com­merce plat­form will also ex­tend to other prod­uct cat­e­gories.

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