BET­TER AIR CON­NEC­TIV­ITY’

New Straits Times - - News -

were avail­able.

“Due to lim­ited in­ter­na­tional flights, tourists may need to think twice when trav­el­ling to Sarawak as they need to wait for con­nect­ing flights in other air­ports be­fore they can reach here.

“So, if we can get di­rect flights from China, Tai­wan, Hong Kong and Aus­tralia, I be­lieve we can see a sig­nif­i­cant in­crease in tourist ar­rivals and rev­enue,” he said yes­ter­day.

Apart from that, he said more needed to be done in up­grad­ing the fa­cil­i­ties of na­tional parks through­out the state.

“We have a lot of po­ten­tial prod­ucts, es­pe­cially our na­tional parks and wildlife cen­tres. How­ever, these places are quite run­down,” he said.

The na­tional parks, he said, un­der the purview Sarawak Forestry Cor­po­ra­tion needed to be main­tained.

“I hope the of­fi­cers will put in more ef­fort to make it a pleas­ant place for vis­i­tors,” he said.

He said pro­mo­tion and mar­ket­ing ap­proaches were equally im­por­tant to at­tract tourists to the state. red tape and con­di­tions im­posed by the coun­cil.

Muham­mad said the author­i­ties needed to un­der­stand that Teluk Tongkang had great po­ten­tial for large-scale tourism ac­tiv­i­ties like surf­ing, jun­gle trekking

“As such, I will work on strate­gies to boost our pro­mo­tions. We want the Sarawak Tourism Board to con­nect Sarawak and ‘sell’ the state to all the tourism re­tail sites around the globe,” Karim said.

“We need to in­ject new and fresh ideas into our tourism prod­ucts and hold events, such as the an­nual Rain­for­est World Mu­sic Fes­ti­val. Oth­er­wise, our tourism in­dus­try will be seen as ‘mo­not­o­nous’ and peo­ple will not re­turn,” he said.

For­mer Sarawak Tourism Fed­er­a­tion pres­i­dent Datuk Wee Hong Seng, who has more than and moun­tain bik­ing.

Point­ing to neigh­bour­ing Teluk Chempedak, he noted that not only the ma­jor­ity of tourists were aware only of the famed beach, most also would spend their time there with­out com­ing across to 10 years of ex­pe­ri­ence in tourism said although air con­nec­tiv­ity was the key fac­tor, iden­ti­fy­ing the tar­geted mar­ket was vi­tal.

“We need to know the mar­ket that peo­ple will most likely love of Sarawak.

“After iden­ti­fy­ing the au­di­ence, we need to work on the right pro­mo­tion and mar­ket­ing plans.

“We can­not deny tourism is a pri­vate agency-driven busi­ness as the state gov­ern­ment is more to pol­icy mak­ing while the pro­mo­tion ef­forts and ini­tia­tives should come from the in­dus­try play­ers.

“It’s an in­dus­try that needs strong par­tic­i­pa­tion and col­lab­o­ra­tion be­tween the pri­vate sec­tors and stake­hold­ers to trans­form the tourism in­dus­try,” Wee said. Teluk Tongkang.

He said more tourists would be per­suaded to come to Teluk Tongkang if MPK re­paired the bro­ken lights along a hang­ing bridge con­nect­ing both beaches.

PIC BY FARIZUL HAFIZ AWANG

Teluk Tongkang beach has been fairly quiet as most tourists visit the ad­ja­cent Teluk Chempedak in­stead.

Datuk Ab­dul Karim Rah­man Hamzah

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