New Straits Times

BETTER AIR CONNECTIVI­TY’

-

were available.

“Due to limited internatio­nal flights, tourists may need to think twice when travelling to Sarawak as they need to wait for connecting flights in other airports before they can reach here.

“So, if we can get direct flights from China, Taiwan, Hong Kong and Australia, I believe we can see a significan­t increase in tourist arrivals and revenue,” he said yesterday.

Apart from that, he said more needed to be done in upgrading the facilities of national parks throughout the state.

“We have a lot of potential products, especially our national parks and wildlife centres. However, these places are quite rundown,” he said.

The national parks, he said, under the purview Sarawak Forestry Corporatio­n needed to be maintained.

“I hope the officers will put in more effort to make it a pleasant place for visitors,” he said.

He said promotion and marketing approaches were equally important to attract tourists to the state. red tape and conditions imposed by the council.

Muhammad said the authoritie­s needed to understand that Teluk Tongkang had great potential for large-scale tourism activities like surfing, jungle trekking

“As such, I will work on strategies to boost our promotions. We want the Sarawak Tourism Board to connect Sarawak and ‘sell’ the state to all the tourism retail sites around the globe,” Karim said.

“We need to inject new and fresh ideas into our tourism products and hold events, such as the annual Rainforest World Music Festival. Otherwise, our tourism industry will be seen as ‘monotonous’ and people will not return,” he said.

Former Sarawak Tourism Federation president Datuk Wee Hong Seng, who has more than and mountain biking.

Pointing to neighbouri­ng Teluk Chempedak, he noted that not only the majority of tourists were aware only of the famed beach, most also would spend their time there without coming across to 10 years of experience in tourism said although air connectivi­ty was the key factor, identifyin­g the targeted market was vital.

“We need to know the market that people will most likely love of Sarawak.

“After identifyin­g the audience, we need to work on the right promotion and marketing plans.

“We cannot deny tourism is a private agency-driven business as the state government is more to policy making while the promotion efforts and initiative­s should come from the industry players.

“It’s an industry that needs strong participat­ion and collaborat­ion between the private sectors and stakeholde­rs to transform the tourism industry,” Wee said. Teluk Tongkang.

He said more tourists would be persuaded to come to Teluk Tongkang if MPK repaired the broken lights along a hanging bridge connecting both beaches.

 ?? PIC BY FARIZUL HAFIZ AWANG ?? Teluk Tongkang beach has been fairly quiet as most tourists visit the adjacent Teluk Chempedak instead.
PIC BY FARIZUL HAFIZ AWANG Teluk Tongkang beach has been fairly quiet as most tourists visit the adjacent Teluk Chempedak instead.
 ??  ?? Datuk Abdul Karim Rahman Hamzah
Datuk Abdul Karim Rahman Hamzah
 ??  ??

Newspapers in English

Newspapers from Malaysia