WHEN THE SHOE FITS

In­spired to be the next Jimmy Choo, ac­tor Zain Saidin’s busi­ness of de­sign­ing and mak­ing shoes for dis­cern­ing men con­tin­ues to boom,

New Straits Times - - Entertainment - TAHIR ALHAMZAH

IT’S been a year since he started out as a shoe de­signer and en­tre­pre­neur. For Zain Saidin, leav­ing act­ing be­hind to fo­cus on busi­ness has never been more re­ward­ing.

“My fo­cus is solely on my busi­ness. While I do miss act­ing, it is more sat­is­fy­ing to see my de­signs on peo­ple’s feet,” said the hus­band of ac­tress Rozita Che Wan, also known as Che Ta.

Last year, the 33-year-old founded his own shoe la­bel, Za­p­a­toS. He then took part in last year’s three-day Mood Repub­lik’s KL Raya Fest, a shop­ping carnival, which saw over­whelm­ing re­sponse for his shoe de­signs.

At the event at the Pu­tra World Trade Cen­tre (PWTC), he sold close to 500 pairs within a short pe­riod of time.

“That was the de­but of my shoe col­lec­tion. It was re­ally chaotic as it was also my first time par­tic­i­pat­ing in a shop­ping carnival and I did not know what to an­tic­i­pate.

“So, I hope this year, the prepa­ra­tions we’ve made would smoothen cus­tomer han­dling. We have put aside 3,000 pairs to en­sure more peo­ple will not go home empty-handed,” said Zain when met at Mood Repub­lik’s press con­fer­ence at PWTC re­cently.

Zain’s la­bel will be among 900 ven­dors par­tic­i­pat­ing in the carnival’s KL stop from June 16 to 19.

Che Ta will also have her own booth, ped­dling her health sup­ple­ment prod­ucts un­der the brand RCW by Rozita Che Wan.

Be­sides the celebrity cou­ple, other artistes will also set up booths to sell their prod­ucts. Among them are Deeja Cos­metic by Sherry Ibrahim, Su­perb by Zizan Razak, OLI­candy by Fat­tah Amin, Lerve Cos­metic by Fasha Sandha, Ziana Zain’s World by Ziana Zain, Iz­zuex­clu­sive by Iz­zue Is­lam, and Ma­roon Par­fum by Scha Alyahya.

House­hold brands like Naelo­far Hi­jab, D’Herbs, Vida Beauty, Aidi­juma, Jubah Souq, Fa­reeda, Su­garscarf and Mi­naz will be part of the carnival.

Zain said the idea that sparked his shoe­mak­ing busi­ness be­gan when he couldn’t find com­fort­able yet stylish shoes to his lik­ing.

“I fig­ured I would come up with my own range of shoes with an af­ford­able price range, ap­peal­ing enough to reg­u­lar Malaysians.”

The ac­tor, best known for his role as English teacher Henry Mid­dle­ton in Astro’s ed­u­ca­tional com­edy Oh My English!, said he was look­ing for­ward to the event as it would be a good plat­form for him to meet his buy­ers, both new and reg­u­lars.

“We are ex­pect­ing a larger crowd this year. It can be a lit­tle tir­ing, but I know it will end with sat­is­fac­tion,” he added.

And, oh, for the first time, the cou­ple’s fash­ion­able and adorable tod­dler, Aaisyah Dhia Rana, who turns 3 in Novem­ber, will make an ap­pear­ance at their booths.

Zain Saidin says it is more sat­is­fy­ing to see the shoes he de­signed on peo­ple’s feet.

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