HAR­VEST FESTS

New Straits Times - - News -

and cel­e­brate Hari Gawai.

There is a touch of com­edy weaved into a pow­er­ful mes­sage of to­geth­er­ness, when the four friends help Anang bring a buf­falo named Jojo to the padi fields.

“Anang and her friends dis­cover the val­ues and mean­ing of de­ter­mi­na­tion, hard work and grat­i­tude, which en­cap­su­late the true mean­ing of the Har­vest Fes­ti­val, after Anang’s grand­fa­ther asks the chil­dren to take the buf­falo to the padi field.

“The friends learned valu­able lessons, to al­ways ap­pre­ci­ate bless­ings and never take for granted the hard work of oth­ers that have al­lowed them to en­joy such bless­ings,” said Petronas group strate­gic com­mu­ni­ca­tions senior gen­eral man­ager Za­hariah Ab­dul Rah­man at the pre­view of the film re­cently.

She said Petronas, which has been re­leas­ing Gawai- and Kaa­matan-themed ad­ver­tise­ments for sev­eral years, wanted to high­light and up­hold the val­ues that binded Malaysians as a na­tion in ev­ery of its web film re­leased for fes­tive cel­e­bra­tions.

“We have started shar­ing this key mes­sage of striv­ing for a bet­ter to­mor­row to­gether since our Chi­nese New Year’s cam­paign through the short film, It Came From a Tin Mine.

“And we will con­tinue to pro­mote and nur­ture this spirit in this short film, Si­apa Jojo?, and other web films for other fes­tive cel­e­bra­tions this year.

“View­ers will see the same five char­ac­ters in our web films through­out the year.”

The Si­apa Jojo? web film is avail­able on Petronas’ of­fi­cial chan­nel at www.petrona­sof­fi­cial.com, while the 60-sec­ond tele­vi­sion com­mer­cial ver­sion of the web film will start air­ing on May 30.

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