NOS­TAL­GIA FAC­TOR

New An­droid-pow­ered Nokia smart­phones will be avail­able in stages start­ing from early next month

New Straits Times - - Business - BALQIS LIM

balqis­lim@nst.com.my

REACH­ING out to a new g e n e r a t i o n o f c o nsumers, HMD Global has in­tro­duced its new range of Nokia smart­phones com­pris­ing the Nokia 6, Nokia 5 and Nokia 3, along­side the iconic Nokia 3310.

Un­veiled at the Mo­bile World Congress in Barcelona ear­lier this year, the three Nokia smart­phones fea­ture the lat­est pure An­droid op­er­at­ing sys­tem, which prom­ises users a safe and clut­ter­free ex­pe­ri­ence.

Fin­land-based HMD now op­er­ates as the new home of Nokia phones, with ex­clu­sive rights to use the Nokia brand for the next 10 years, af­ter se­cur­ing the ex­clu­sive li­cens­ing rights for mo­bile phones late last year.

HMD Global coun­try man­ager (Malaysia and Myan­mar) Vi­jay Thangavelu said yes­ter­day’s launch marked the be­gin­ning of an ex­cit­ing new era for Nokia smart­phones.

“HMD is com­mit­ted to draw on the hall­marks of the Nokia her­itage of qual­ity, sim­plic­ity and re- li­a­bil­ity for an au­then­tic and dif­fer­en­ti­at­ing ex­pe­ri­ence to ap­peal to a new gen­er­a­tion of Nokia fans.”

The Nokia 3 packs 16GB of in­ter­nal stor­age and 2GB of RAM. Fea­tur­ing a fully lam­i­nated 5- inch dis­play, it is pow­ered by a Me­di­aTek MTK6737 pro­ces­sor.

The smart­phone is also equipped with eight-megapixel (MP) back and front cam­eras.

The Nokia 5 fea­tures a slightly big­ger 5.2-inch high def­i­ni­tion (HD) screen and is pow­ered by the Qual­comm Snap­dragon 430 pro­ces­sor.

The pre­mium Nokia 6 model boasts a 5.5-inch full HD dis­play and an up­grade of 3GB RAM with 32GB of in­ter­nal stor­age.

The rear cam­era is bumped up to 16MP, but the front cam­era re­mains un­changed at 8MP.

Vi­jay said the Nokia 3310 was a head-turn­ing modern twist on one of the best-sell­ing fea­ture phones of all time.

“Not only it is thin, light and durable, the iconic phone also boasts an in­cred­i­ble 22-hour talk-time and month long standby mode.

“T h e No k i a 3 3 1 0 ’ s f r e s h , colour­ful and modern de­sign brings it back up to date,” he said, adding that the phone came pre­loaded with the orig­i­nal mo­bile gam­ing hit Snake.

The Nokia 6 and Nokia 5 are avail­able in four dis­tinct colours — Matte Black, Sil­ver, Tem­pered Blue and Cop­per — and re­tails at RM999 and RM799, re­spec­tively.

The Nokia 3 comes in Sil­ver White, Matte Black, Tem­pered Blue, Cop­per White and re­tails for RM599.

The Nokia 3 will be avail­able at all Nokia re­tail stores na­tion­wide from mid­dle of next month, while the Nokia 5 and Nokia 6 will be avail­able from the end of the month. The Nokia 3310 will be avail­able from early next month, with a price tag of RM239.

PIC BY ROHANIS SHUKRI

HMD Global coun­try man­ager (Malaysia and Myan­mar) Vi­jay Thangavelu (sec­ond from left) and its vice-pres­i­dent for Asia Pa­cific James Ruther­fo­ord (sec­ond from right) at the launch of the Nokia 6, Nokia 5, Nokia 3 and Nokia 3310 phones in Subang Jaya yes­ter­day.

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