HEALTH­IER MAGGI NOO­DLES FROM NES­TLE

Com­pany plans 10pc av­er­age salt re­duc­tion across prod­uct range by 2020

New Straits Times - - Business World -

cap sodium lev­els.

The in­dus­try has strug­gled with slow­ing sales as con­sumers shun pack­aged food they per­ceive as un­healthy and laden with ar­ti­fi­cial ingredients.

While the salt re­duc­tions for Maggi are in line with Nes­tle’s broader tar­gets, the change in one of its biggest and salti­est ranges deep­ens the com­pany’s com­mit­ment to meet­ing them.

Maggi gen­er­ated sales of about three bil­lion francs (RM13.28 bil­lion) to four bil­lion francs last year, es­ti­mates Jean-Philippe Bertschy, an an­a­lyst at Bank Von­to­bel AG.

Food com­pa­nies re­vamped about 180,000 prod­ucts world­wide last year, up from some 23,000 in 2014, ac­cord­ing to a Con­sumer Goods Fo­rum sur­vey re­leased last year.

Nes­tle’s re­vamp, which also in­cluded sell­ing more Maggi prod­ucts with ex­tra io­dine, iron and Vi­ta­min A, would prob­a­bly spur de­mand, said Eng­land.

With some re­for­mu­lated items al­ready be­ing rolled out, the brand’s sales were in­creas­ing at a rate of more than three per cent, he said. Go­ing for­ward, the com­pany ex­pects growth of as much as five per cent.

BLOOMBERG PIC

Nes­tle SA’s Maggi noo­dles gen­er­ated sales of about three bil­lion francs to four bil­lion francs for the com­pany last year, ac­cord­ing to a Bank Von­to­bel AG an­a­lyst.

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