HEALTHIER MAGGI NOODLES FROM NESTLE
Company plans 10pc average salt reduction across product range by 2020
cap sodium levels.
The industry has struggled with slowing sales as consumers shun packaged food they perceive as unhealthy and laden with artificial ingredients.
While the salt reductions for Maggi are in line with Nestle’s broader targets, the change in one of its biggest and saltiest ranges deepens the company’s commitment to meeting them.
Maggi generated sales of about three billion francs (RM13.28 billion) to four billion francs last year, estimates Jean-Philippe Bertschy, an analyst at Bank Vontobel AG.
Food companies revamped about 180,000 products worldwide last year, up from some 23,000 in 2014, according to a Consumer Goods Forum survey released last year.
Nestle’s revamp, which also included selling more Maggi products with extra iodine, iron and Vitamin A, would probably spur demand, said England.
With some reformulated items already being rolled out, the brand’s sales were increasing at a rate of more than three per cent, he said. Going forward, the company expects growth of as much as five per cent.