Ca­reer devel­op­ment pro­grammes at­tract top tal­ents

New Straits Times - - Higher Ed -

ROZANA SANI rsani@nst.com.my

and op­por­tu­ni­ties for ca­reer growth are seen as a key pull fac­tor for fresh grad­u­ates and other cat­e­gories of job­seek­ers when se­lect­ing com­pa­nies for em­ploy­ment, just as im­por­tant as — if not more than — salary as well as ben­e­fits and in­cen­tives.

This was among the find­ings of the JobStreet.com Top 10 Com­pa­nies 2017 sur­vey which in­volved 10,241 Malaysians across all po­si­tion lev­els. The aim of the sur­vey was to de­ter­mine the com­pa­nies which the ma­jor­ity of pro­fes­sion­als think are great to join, and the rea­sons for join­ing them.

Top­ping the list is Google Malaysia, mov­ing from third place last year. Petronas and Shell Malaysia come in sec­ond and third re­spec­tively, se­cur­ing their strong pres­ence in the top three po­si­tions­for two con­sec­u­tive years. Sime Darby main­tains its fourth place and Air Asia nabs the fifth place this year. Com­plet­ing the Top 10 list in or­der of rank­ing are May­bank, Nes­tle Malaysia, In­tel Malaysia, Te­naga Na­sional and Eco World Devel­op­ment Group. Eco World made its de­but in the 2017 list.

In ad­di­tion, six out of the top 10 com­pa­nies that Malaysians as­pire to work for turned out to be Malaysian com­pa­nies, show­cas­ing lo­cal 1 Google Malaysia 2 Petronas

3 Shell Malaysia 4 Sime Darby

5 Air Asia

6 May­bank

7 Nes­tle Malaysia 8 In­tel Malaysia 9 Te­naga Na­sional 10 Eco World Devel­op­ment Group com­pa­nies’ abil­i­ties to com­pete along­side for­eign multi­na­tional cor­po­ra­tions in at­tract­ing and re­tain­ing tal­ents, as well as meet­ing tal­ents’ ca­reer as­pi­ra­tions.

Other than work­ing en­vi­ron­ment, com­pany rep­u­ta­tion is also a rea­son a firm at­tracts top tal­ents.

SEEK Asia chief com­mer­cial of­fi­cer Martin Hay­den said: “With the dy­nam­ics of the job mar­ket be­com­ing more com­plex and chal­leng­ing, it is im­por­tant for com­pa­nies to un­der­stand trends and strate­gi­cally com­mu­ni­cate their Em­ployee Value Propo­si­tion to com­pete for top tal­ents. To ful­fil such in­dus­try needs, the Top 10 Com­pa­nies re­port pro­vides valu­able in­sights that high­light lo­cal and re­gional shifts in job mar­ket trends such as can­di­date pref­er­ences and ex­pec­ta­tions in their ca­reers. At the end of the day, those com­pa­nies that recog­nise the pull-fac­tors and ad­dress these needs will nat­u­rally ap­peal and re­tain tal­ents.” JobStreet.com and job­sDB are part of SEEK Asia, an on­line em­ploy­ment mar­ket place in Asia. SEEK Asia cov­ers seven coun­tries namely Hong Kong, In­done­sia, Malaysia, the Philip­pines, Sin­ga­pore, Thai­land and Viet­nam.

JobStreet.com Malaysia and Sin­ga­pore coun­try man­ager Chook Yuh Yng said: “In this 1 Petronas

2 Shell Malaysia 3 Google Malaysia 4 Sime Darby 5 May­bank

6 Air Asia

7 Nes­tle Malaysia 8 In­tel Malaysia 9 Te­naga Na­sional 10 Pub­lic Bank new econ­omy, it is no longer suf­fi­cient to at­tract tal­ents through fi­nan­cial ben­e­fits or in­cen­tives. To­day, com­pa­nies need to com­pete for tal­ents through strate­gic and unique ap­proaches that dif­fer­en­ti­ate them­selves from com­peti­tors. As re­flected in our Top 10 Com­pa­nies 2017 sur­vey, the area of em­ployee devel­op­ment presents a great op­por­tu­nity both for hirers and tal­ent.”

Elab­o­rat­ing on ca­reer devel­op­ment op­por­tu­ni­ties, Chook said em­ploy­ees want to progress in their ca­reer and in the roles and du­ties they take on. “They want to move up the ca­reer lad­der and to work in other ar­eas than where they are cur­rently at. So these are the trends that we see in the cur­rent work­force now. This means com­pa­nies need to have a plan to pro­vide all these pro­grammes for their tal­ents if they would like to re­tain them.”

Al­though fresh grad­u­ates rep­re­sent only 10 per cent of those sur­veyed, the de­mand for ca­reer devel­op­ment op­por­tu­ni­ties is also ex­pressed.

“We at Jobstreet try to pro­vide in­for­ma­tion that will cre­ate ex­pec­ta­tions that are close to re­al­ity. While em­ploy­ment con­tin­ues to be an is­sue, I be­lieve the govern­ment, higher education in­sti­tu­tions as well as the fresh grad­u­ates them­selves can all play a part. To move for­ward, univer­sity and in­dus­try must work to­gether to pro­vide projects and in­tern­ships op­por­tu­ni­ties for un­der­grad­u­ates which will pre­pare them for the real world. Uni­ver­si­ties too can in­fuse em­ploy­a­bil­ity el­e­ments into their pro­grammes which will im­prove the mar­ketabil­ity and abil­ity of fresh grad­u­ates to func­tion in the work­force.”

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