MORE SHOPPING ONLINE FOR RAYA
83pc of 550 respondents focusing on essential items for the celebration
MORE than 70 per cent of Malaysians surveyed say that their online shopping frequency has increased since last year. Lazada Malaysia highlighted that even with the higher online purchasing frequency, customers are starting to live sparingly, to be able to afford the usual necessities for Hari Raya, according to more than 550 survey respondents in Malaysia at the beginning of Ramadan.
Sixty-six per cent of the respondents said there was a need to increase expenditures for Hari Raya compared with last year due to the increased cost of living.
“Online shopping has empowered Malaysians to shop for all their Raya needs at competitive prices with just a single click,” said Lazada Malaysia chief executive officer Hans-Peter Ressel.
He said 83 per cent of Malaysians surveyed are focusing on essential items for the celebration this year, such as Raya apparel and accessories, while 73 per cent are purchasing fast-moving consumer goods like baking essentials, beverages and groceries.
The statement said even though most respondents started saving for Raya quite early on, Malaysians are still last-minute shoppers, with 45 per cent only starting to make purchases two weeks before Hari Raya, followed by 36 per cent who started shopping one month before.
“Comparatively, only three to four per cent shop three months or more before Hari Raya. Convenience, accessibility and competitive prices remain the top reasons why we are beginning to spend less time fussing over Hari Raya preparations.”
Lazada said its current campaign — Riang Ria Raya — offers discounts of up to 90 per cent and since its start on May 19, the top three categories purchased by Malaysians include home and living, groceries and fashion products.