La­farge taps Colom­bus to grow its dig­i­tal foot­print in Malaysia

New Straits Times - - Business / Media & Branding -

KUALA LUMPUR: La­farge Malaysia Bhd has named Colum­bus Agency Malaysia as its Dig­i­tal Agency of Record.

Fol­low­ing the ap­point­ment, Colum­bus, which is a Dentsu Aegis Network dig­i­tal mar­ket­ing agency, will be in charge of La­farge’s so­cial me­dia man­age­ment, dig­i­tal me­dia plan­ning and buy­ing, as well as web­site devel­op­ment and main­te­nance, ef­fec­tive im­me­di­ately.

“Hav­ing been in Malaysia for more than 60 years, La­farge is a well known and trusted brand in the con­struc­tion busi­ness.

“On the back of this suc­cess, and as we con­tinue to grow our busi­ness, we are di­ver­si­fy­ing and ex­pand­ing into the con­sumer seg­ment.

“So, we are look­ing into re­fresh­ing the brand as well as con­nect­ing with the masses,” said La­farge Malaysia vice-pres­i­dent of mar­ket­ing and pric­ing Tolga Pekel.

Com­ment­ing on the ap­point­ment, Colum­bus Malaysia manag­ing di­rec­tor Ab­dul­lah Alkury said this was the first time La­farge had ap­pointed a dig­i­tal mar­ket­ing agency and he felt pos­i­tive about the op­por­tu­nity to grow the com­pany’s busi­ness through the dig­i­tal plat­form.

“It’s en­cour­ag­ing to see com­pa­nies that do not typ­i­cally in­vest in dig­i­tal push­ing the bound­aries and em­brac­ing it af­ter learn­ing what dig­i­tal can do for them,” he said in a state­ment re­cently.

La­farge first col­lab­o­rated with Colum­bus ear­lier this year as part of its ef­fort to ex­pand the com­pany’s dig­i­tal foot­print.

In just two months, La­farge’s Face­book fol­low­ers out­grew the an­nual tar­get of 7,000 fans.

Cur­rently, it has passed the 20,000 mark and is still grow­ing. Its or­ganic post en­gage­ments had also been boosted by close to 400 per cent.

“We are proud to be the first mar­ket, out of 80 coun­tries that La­farge is present in, to ex­pand our dig­i­tal foot­print ex­po­nen­tially, and we’re reap­ing ben­e­fits from our on­line pres­ence.

“We are pleased to part­ner with Colum­bus dur­ing this im­por­tant mile­stone and we are now look­ing at shar­ing these best prac­tices in other mar­kets as well,” said Pekel.

It’s en­cour­ag­ing to see com­pa­nies that do not typ­i­cally in­vest in dig­i­tal push­ing the bound­aries and em­brac­ing it af­ter learn­ing what dig­i­tal can do for them.

AB­DUL­LAH ALKURY Colum­bus Malaysia manag­ing di­rec­tor

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